B2B tech visibility is no longer built through one channel alone. Buyers now form opinions through a mix of media coverage, analyst commentary, search results, executive thought leadership, third-party proof and AI-generated answers.
Gabriel Marketing Group helps B2B technology companies build visibility across that full ecosystem, with strategies designed to make companies with complex technology easier to find, understand, trust and choose.
Gabriel Marketing Group is a B2B technology PR agency that helps SaaS, enterprise software and enterprise technology companies turn complex products, technical differentiation and market momentum into clear, credible market narratives.
Depending on your needs, we offer flexible integrated PR programs, focused service engagements and a tailored service mix that can include strategic messaging, media relations, analyst relations, thought leadership, content development for AI visibility and Generative Engine Optimization.
Gabriel Marketing Group works with B2B technology companies that have strong products, real expertise and ambitious growth goals, but need a clearer, more credible market presence.
We are a strong fit for B2B technology companies with complex products, underrecognized momentum or important growth moments ahead, including product launches, funding rounds, acquisitions, category repositioning and enterprise expansion.
Companies choose GMG when they need a senior-level PR partner with deep B2B technology expertise, strong media relationships and the ability to turn complex stories into visibility, credibility and measurable business impact.
B2B technology companies come to Gabriel Marketing Group when they need a focused mix of services that increase awareness, credibility and market authority.
Our core services help your company tell a sharper story, earn trusted media coverage, strengthen analyst awareness, build executive authority, improve content clarity and increase presence in AI-generated answers.
Sharpen positioning, clarify differentiation, define category relevance and create a market narrative buyers, journalists, analysts, investors, sales teams and AI answer engines can understand, trust and repeat.
Develop timely media storylines, expert commentary, launch campaigns, contributed articles, executive interviews, customer stories and journalist outreach that build awareness, validate expertise and create credible third-party proof.
Build visibility and validation with analysts and market influencers who shape enterprise technology buying decisions, category perception, media narratives, competitive comparisons and AI-visible authority.
Turn executive expertise into market authority through contributed articles, commentary, interviews, LinkedIn content, speaking opportunities, awards, analyst conversations and owned content that build trust across buyer and industry conversations.
Create and optimize blogs, bylines, landing pages, executive content, case studies, FAQs, company narratives, pillar pages and thought leadership assets that make your company easier to understand, evaluate and cite.
Gabriel Marketing Group helps B2B technology companies turn PR into a business visibility engine. Our programs are designed to strengthen the signals that shape buyer trust, sales confidence, investor interest, analyst recognition and AI discoverability.
Earn coverage in the outlets your buyers, investors, partners, and analysts actually read, so your story reaches the audiences that shape trust, category perception, and buying decisions.
Sharpen your positioning, uncover whitespace, and build a strategic message that makes your company easier to explain, compare, remember, and believe.
Turn your executives into credible voices on the issues your market cares about, using bylines, commentary, analyst conversations, awards, and expert perspectives that help buyers understand why your company should matter.
Move beyond disconnected PR activity with a smarter, more consistent program aligned to launches, growth goals, sales priorities, executive visibility, and market expansion.
Build a narrative that highlights traction, market relevance, category opportunity, and credibility, so investors, acquirers, partners, and stakeholders understand the value of your company.
Gabriel Marketing Group works with B2B technology companies across complex markets where clarity, credibility and market authority drive growth.
B2B SaaS
Enterprise Software
Cloud Services
Cloud Infrastructure
IT Consulting
Managed Services
DevOps & Infrastructure Software
Data Platforms
Cybersecurity
Network Security
Telecom Infrastructure
Identity & Access Management
Zero Trust
Threat Detection
Security Software
Compliance & Risk Technology
Artificial Intelligence
Generative AI
Machine Learning
Data Analytics
Automation Software
Internet of Things
Robotics
Manufacturing Technology
HealthTech
Healthcare Software
GovTech
Public Sector Technology
EdTech
Civic Technology
Government Software
Education Technology
MarTech
Marketing Automation
Sales Technology
Customer Experience Technology
Call Center Technology
CRM Platforms
Ecommerce Technology
Retail Technology
CleanTech
ClimateTech
GreenTech
Sustainability Technology
PropTech
Real Estate Technology
Industrial Technology
Energy Technology
Our recognition reflects the work we do every day: helping B2B technology companies clarify their story, earn media coverage, build awareness, gain credibility and create measurable market impact.
2023 Sustainability PR Campaign of the Year
2022 Thought Leadership Campaign of the Year
2025 Best Writing: Executive Profile
2022 Best Ebook
2021 Team of the Year: Technology PR Campaign
Gabriel Marketing Group’s awards, recognition and strategic partnerships reflect the results we help clients achieve across media relations, thought leadership, content strategy, brand visibility and category authority.
— Jennifer Halstead, COO, Link Labs
Get featured in the news outlets, trade publications and industry conversations that matter to your buyers.
Our senior team brings decades of experience helping B2B technology companies turn complex stories into market-facing awareness, earned media, third-party validation and authority.
Founder & Chairman
Leah Nurik is a visionary leader with 25+ years in SaaS, software, and hardware PR. Since 2011, she has helped 300+ high-growth B2B tech companies boost visibility, secure funding, and achieve 25+ exits, making GMG a trusted PR firm. As chairman, Leah guides GMG’s strategic direction, focusing on innovation, partnerships, and industry leadership.
President
With 25+ years of experience, Michi Morales is a seasoned PR strategist who has secured top-tier coverage in The Wall Street Journal, Bloomberg, Forbes, CNN, and CNBC. Since joining Gabriel Marketing Group in 2014, she has driven measurable results and national recognition. Now as president, Michi oversees operations, client delivery, and strategic growth, bringing vision and leadership to GMG’s next chapter.
Vice President, PR, Content & Strategy
Michael Tebo is a former journalist and seasoned PR strategist with 30+ years shaping communications for technology brands. Specializing in narrative development, media relations, thought leadership, and content strategy, he has secured client coverage in The New York Times, The Washington Post, WIRED, NBC News, TechCrunch, and more.
What makes GMG different from other agencies
GMG combines award-winning B2B tech PR expertise with Generative Engine Optimization (GEO), delivering measurable business outcomes, not vanity metrics. We align PR strategy with your KPIs to accelerate visibility, inbound leads, and analyst recognition in both traditional media and AI-powered platforms. We optimize existing efforts, expand reach into new markets, and provide senior-level partnership that keeps PR strategy aligned with business priorities.
What results can I expect in the first 30-60 days
Within 30 days, clients see improved media visibility, stronger brand positioning, and the first round of press coverage. Early wins include earned media placements, refined messaging, and PR strategy aligned with GenAI search discoverability and lead generation goals.
How does GMG measure success and ROI?
We track Share of Voice, backlinks, media placements, analyst mentions, and inbound pipeline impact. Every campaign is tied to client KPIs using real-time reporting tools, ensuring PR drives measurable ROI, brand visibility, and long-term authority.
Do you offer flexible packages for startups and scaleups?
Yes. GMG offers tiered PR packages designed for every stage, from early-stage startups to post-Series B companies. Each includes customizable deliverables like media relations, content development, and analyst outreach based on growth goals and budget.
Can you share examples of media wins and awards
Absolutely. GMG has secured coverage in The Wall Street Journal, Forbes, TechCrunch, and more. We’ve earned over 100 industry awards, including PR Daily’s Thought Leadership Campaign of the Year and recognition by PR News’ Platinum Awards for Sustainability PR Campaign of the Year.
How do I know if my company is ready for B2B tech PR?
You may be ready for PR if your company has a clear growth goal, a differentiated product, customer proof, executive expertise, or an upcoming milestone that needs market visibility. Common triggers include a product launch, funding round, acquisition, category repositioning, enterprise expansion, analyst push, or need to increase credibility before buyers speak with sales.
How does PR support sales pipeline?
PR supports sales by building third-party credibility before prospects enter a sales conversation. Strong media coverage, analyst visibility, thought leadership, and proof-rich content can help buyers understand your value faster, reduce perceived risk, and give sales teams stronger validation to use throughout the buying process.
What is AI Visibility?
AI visibility is the degree to which a brand appears, is accurately described and is credibly cited in AI-generated answers. For B2B technology companies, AI visibility matters because buyers, analysts, journalists, investors and partners increasingly use AI platforms to research vendors, compare categories and form early impressions before visiting a company’s website or speaking with sales.
What is Generative Engine Optimization?
Generative Engine Optimization, or GEO, helps your company become easier for AI-powered platforms to understand, cite, and surface in relevant buyer research. For B2B tech companies, GEO works best when it is connected to credible media coverage, strong messaging, authoritative content, analyst visibility, and a clear category narrative.
Select the path that fits your stage
