Your company has something valuable to offer. But if competitors are getting the headlines, buyers aren't seeing what makes you different, or AI platforms aren't recognizing your brand, you're missing opportunities to grow.
Gabriel Marketing Group (GMG) is an award-winning B2B technology public relations agency that helps SaaS, enterprise software, AI, cybersecurity, and other technology companies turn complex innovations into compelling stories, credible media coverage, and stronger market authority.
Since 2011, we've helped more than 300 technology companies build recognition, earned more than 100 industry awards, and supported 25 successful exits.
Speak directly with a senior B2B technology PR strategist in a free 15–20 minute consultation. No pressure, no obligation—just practical guidance on strengthening your market visibility.
You've built innovative technology, assembled a talented team, and invested in growth. But developing a great product doesn't automatically translate into market recognition.
If any of these challenges sound familiar, you're not alone.
Other companies dominate the headlines, industry conversations, and analyst discussions—even when your technology offers meaningful advantages. You're struggling to get your share of attention.
Your product solves important problems, but buyers, journalists, and even your own sales team struggle to understand what makes it different. Technical complexity is getting in the way of a compelling market story.
Your agency reports media placements and activities, but leadership still questions the impact. You're looking for a partner who understands your business goals, brings fresh ideas, and connects communications to measurable results.
Prospective customers increasingly use ChatGPT, Perplexity, Gemini, and other AI-powered platforms to research companies and solutions. If your brand is missing, inaccurately described, or overshadowed by competitors, you may be losing opportunities to influence buying decisions.
A product launch, funding round, acquisition, or market expansion is approaching. You need the right story, the right audiences, and a credible communications strategy to make the moment count.
Your company has more to offer than the market recognizes.
Gabriel Marketing Group helps close that gap through strategic messaging, earned media, executive thought leadership, analyst relations, and AI visibility programs designed around your business priorities.
A good PR agency can explain its services. A great PR partner can demonstrate how its work has helped companies overcome real business challenges.
Gabriel Marketing Group has helped B2B technology companies build national recognition, strengthen competitive positioning, establish executive authority, and support growth milestones. Here are examples from our client campaigns.
A well-respected recruitment technology company lacked visibility in mainstream national media. As the post-pandemic labor market shifted, it needed to stand out from competing platforms and establish its executives as trusted sources on workforce trends.
GMG refined the company’s messaging and built a proactive national media program around timely labor market insights, proprietary data and executive expertise. Experts were connected with reporters covering the Great Resignation, wage transparency, labor shortages and workforce volatility.
In one year, GMG secured 91 national media placements, generating a reported 27.7 billion impressions and $75.1 million in advertising value equivalency. The company also doubled its share of voice relative to competitors in national workforce and recruiting technology conversations.
A smart building technology company entered the competitive commercial real estate technology market with no established media presence. It needed to build credibility with decision-makers and position its IoT-powered solutions as an innovative approach to building intelligence and automation.
GMG combined national media outreach, analyst relations and award submissions, connecting the company’s IoT and automation capabilities to trends in intelligent buildings, sustainability and operational efficiency.
Over 24 months, the campaign delivered 345 earned media placements, 875 million reported impressions and $2.9 million in reported PR value, plus 15 analyst briefings and 13 major industry awards that built third-party recognition.
An IoT cybersecurity company needed to establish credibility and differentiate its firmware protection in a crowded market, building awareness among enterprise security buyers and partners ahead of acquisition discussions.
GMG built targeted media campaigns around the security risks of connected devices and firmware vulnerabilities, positioning the company as a differentiated approach to securing IoT infrastructure through outreach to national technology and business reporters.
GMG secured coverage in The Wall Street Journal, The Washington Post, Los Angeles Times, Bloomberg and other outlets. The company was later acquired by one of the world’s largest technology companies; the campaign supported its positioning, but the evidence does not establish that PR directly caused the acquisition.
A renewable energy technology company in a fast-growing clean technology sector needed to strengthen its market presence and communicate the significance of an upcoming investment announcement to investors, energy decision-makers and commercial partners.
GMG built an investment-focused campaign positioning the company as a U.S.-based provider of end-to-end power conversion solutions, tied to grid resilience, renewable integration and government energy incentives, and targeted to business, technology and energy publications.
The campaign generated coverage in Axios, Bloomberg, CleanTechnica, Utility Dive, PV Magazine and the San Diego Business Journal, plus energy trend stories on renewable innovation and grid modernization, strengthening visibility among energy-sector audiences.
These are results from individual client engagements with different campaign objectives, durations, and measurement methods. Results are not guaranteed or necessarily typical.
The way B2B technology buyers discover, evaluate, and compare companies has changed.
Before speaking with sales, prospective customers may encounter your company through national and trade media, analyst research, executive commentary, peer recommendations, search engines, and AI-generated answers.
Every encounter contributes to how they perceive your company's expertise, credibility, and relevance.
The question isn't simply whether your company is visible. It's whether the information buyers find gives them a compelling reason to trust and consider you.
When journalists understand your differentiation, analysts recognize your expertise, and AI platforms can accurately describe your solutions, your company has a stronger foundation for influencing buying decisions.
GMG builds the messaging, third-party credibility, and authoritative content that help technology companies become easier to discover, understand, evaluate, and trust.
We connect traditional PR with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), helping clients strengthen their presence across both established and emerging discovery channels.
The result is a more consistent and credible market narrative wherever prospective buyers encounter your brand.
Different companies need different solutions. Whether you're struggling with limited recognition, underperforming PR, or poor visibility in AI-generated answers, GMG helps identify the right strategy for your business.
Your company has an important story, but the publications and industry influencers your customers trust aren't telling it.
GMG develops relevant story angles, connects executive expertise to current news, and secures earned coverage that helps your company participate in important industry conversations.
Explore Our Media Relations Services →You're seeing activity, but not enough strategic thinking, meaningful coverage, or evidence of business impact. You need experienced professionals who understand your market and take responsibility for execution.
GMG provides senior-level strategy, hands-on delivery, established media relationships, and reporting aligned with your business priorities.
Learn When to Switch PR Agencies →Prospective customers are asking AI platforms about solutions like yours, but you don't know whether your company appears, how accurately it is described, or which competitors dominate the answers.
GMG combines strategic PR, authoritative content, and GEO to strengthen the information and third-party signals that may influence AI-generated answers. Through its partnership with Brandi AI, GMG also helps measure and track AI visibility over time.
Explore AI Visibility and GEO →A launch, investment, acquisition, or expansion needs more than a press release. It requires a compelling narrative, careful timing, relevant media relationships, and a plan for sustaining attention after the announcement.
GMG builds targeted communications programs that help companies make important milestones relevant to customers, investors, analysts, and the broader market.
Discuss Your Upcoming Milestone →Gabriel Marketing Group provides strategic public relations and marketing communications services for technology companies that need greater visibility, stronger credibility, and clearer differentiation.
Our services can work together in an integrated communications program or address specific priorities through focused engagements.
Build a coordinated PR strategy that connects your company's goals with the audiences, stories, and credibility signals that matter most.
GMG integrates messaging, media relations, thought leadership, analyst relations, and content development into programs that build sustained market recognition.
Make your technology easier to understand, differentiate, and remember.
GMG identifies what makes your company relevant, translates complex capabilities into compelling narratives, and develops messaging that resonates with buyers, journalists, analysts, investors, and sales teams.
Earn meaningful attention from publications your target audiences read and trust.
GMG develops timely story ideas, original research campaigns, expert commentary, executive interviews, product launch narratives, and contributed content that establish relevance beyond company announcements.
Strengthen your visibility with the industry analysts and influencers who help shape enterprise technology buying decisions.
GMG develops analyst engagement strategies, coordinates briefings, and helps articulate your competitive differentiation within relevant technology categories.
Make your company's leaders recognized voices in the conversations shaping your industry.
GMG develops executive positioning, contributed articles, expert commentary, interviews, LinkedIn content, and strategic recognition opportunities that build credibility beyond traditional product promotion.
Turn your expertise into content that helps buyers understand, evaluate, and trust your company.
GMG creates and optimizes blog posts, case studies, white papers, executive bylines, website content, company narratives, and other assets that support PR, marketing, sales, and AI discovery.
Help AI-powered search and answer engines better understand your company, its expertise, and its relevance to buyers.
GMG combines strategic messaging, earned media, authoritative content, website optimization, and AI visibility measurement to identify opportunities for more accurate and consistent representation in AI-generated answers.
No agency can guarantee that an AI platform will mention, cite, or recommend a company. Our focus is strengthening the underlying information and credibility signals that support discoverability.
Your company doesn't need another agency that simply executes tasks. You need a partner who understands your technology, sees the bigger business picture, and knows how to build credibility in competitive markets.
At GMG, senior-level expertise isn't reserved for the pitch meeting.
Experienced strategists work directly on client accounts, bringing established media relationships, technology industry knowledge, and hands-on guidance throughout the engagement.
You won't have to repeatedly explain your industry to a rotating team of inexperienced account executives.
With experience supporting more than 300 technology companies, GMG understands the communications challenges facing SaaS, cybersecurity, enterprise software, AI, and other specialized technology businesses.
We know how to turn sophisticated technology and complicated market issues into stories that make sense to journalists, analysts, and buyers.
GMG's clients have earned coverage in publications including The Wall Street Journal, Bloomberg, Axios, TechCrunch, Fortune, The New York Times, and The Washington Post, alongside influential industry trade outlets.
We focus on the publications and audiences relevant to your business rather than treating every media placement as equally valuable.
Media placements are important, but they aren't the whole story.
GMG evaluates PR performance through indicators such as competitive share of voice, media quality, executive visibility, analyst engagement, authoritative references, inbound interest, and AI visibility.
We align these measures with business priorities while distinguishing between PR outcomes and broader business results that PR can influence but not independently guarantee.
Our clients value practical thinking, clear communication, responsiveness, and consistent execution.
GMG operates as an extension of your team, bringing ideas forward, managing the details, and maintaining momentum without adding unnecessary complexity to your day.
GMG combines traditional earned-media expertise with Generative Engine Optimization and AI visibility measurement.
As a Certified Brandi AI Platform Partner, we help clients evaluate how their companies appear in AI-generated answers and develop communications strategies that strengthen the clarity, consistency, and credibility of their digital presence.
Choosing a PR agency is a significant decision. You need to know what the team will do, how quickly work can begin, and how success will be measured.
GMG emphasizes clear priorities, senior-level engagement, and realistic expectations from the beginning.
We begin by reviewing your goals, target audiences, competitive environment, current communications, and growth priorities.
We identify where stronger positioning, earned media, analyst engagement, executive visibility, or GEO may create the greatest value.
GMG develops a communications program with clearly defined objectives, target audiences, messages, activities, and measures of success.
The scope reflects your business priorities rather than a predetermined list of agency deliverables.
Our senior team begins developing story opportunities, engaging relevant journalists and analysts, and producing the content and communications materials needed to support execution.
Early work typically focuses on messaging, media planning, campaign development, and outreach. Earned coverage and broader market recognition develop according to the news environment and opportunities available.
We evaluate program performance, report meaningful outcomes, and adjust priorities based on what's working.
The objective is to build a consistent communications program that strengthens market recognition over time—not to generate short bursts of publicity disconnected from your business needs.
You shouldn't have to purchase services you don't need or commit to a program that doesn't fit your company's stage of growth.
Gabriel Marketing Group offers flexible engagements based on your goals, communications needs, and available budget.
For companies that need support with a specific initiative, such as strategic messaging, executive thought leadership, media relations, a major announcement, or GEO.
For companies that need an ongoing communications partner to coordinate media relations, thought leadership, analyst engagement, content development, and market positioning.
For companies that want to start with a priority initiative and expand their PR investment as their business needs evolve.
Pricing depends on the services required, program scope, target markets, level of activity, and duration of the engagement.
During your initial strategy conversation, we'll discuss your goals, budget, and realistic expectations before recommending an approach.
You won't be pressured into a comprehensive retainer if a more focused program makes better sense.
GMG works with technology companies at different stages of growth, from emerging startups to established enterprise brands.
You're introducing a new solution, establishing your category, or preparing to raise capital. You need credible recognition that helps investors, customers, and partners understand your potential.
Your business is expanding, but your market visibility hasn't kept pace. You need stronger differentiation, consistent media coverage, and a communications program that supports growth.
You're entering new markets, launching solutions, repositioning your brand, or competing against larger industry players. You need strategic communications that reinforce your authority and relevance.
Your company already invests in communications, but you're looking for more senior involvement, stronger strategic thinking, better execution, and clearer evidence of value.
You're approaching a major funding announcement, acquisition, product launch, or market expansion and need a communications strategy that connects the announcement to broader market opportunity.
GMG specializes in technology markets where complex products, competitive differentiation, and credible third-party recognition influence buying decisions.
Strong results matter. So does the experience of working with the people responsible for delivering them.
Our clients value strategic thinking, hands-on execution, direct communication, and the ability to turn complex business challenges into practical communications programs.
Gabriel Marketing Group helped us get focused on what we were saying and who we needed to reach. They challenged our assumptions and turned a complicated B2B SaaS story into messaging that created real traction: new leads, stronger visibility, and better sales conversations.
Working with Gabriel Marketing Group felt very different from a typical agency. They listened, challenged our thinking, and helped us explain our work in a way everyone could understand. The communication was direct and refreshingly free of bs.
Gabriel Marketing Group brought a strong mix of creativity, organization, and follow-through. They didn't just show up with ideas and leave us to figure out the rest. They drove the work, kept things moving, and stayed focused on what would actually move the needle for us.
Gabriel Marketing Group gave us the senior-level guidance we needed without making the process feel heavy. They helped us think clearly about our priorities, turn them into practical campaigns, and stay focused on outcomes that mattered. They're smart, experienced, and easy to work with.
GMG has earned more than 100 industry awards recognizing its work in public relations, media relations, thought leadership, technology communications, and AI visibility.
Selected recognition includes:
These recognitions reflect GMG's experience developing communications strategies for technology companies facing complex market challenges.
A successful PR partnership depends on the judgment, experience, and commitment of the people leading the work.
GMG's leadership team brings decades of experience in technology journalism, strategic communications, national media relations, and B2B marketing.
Founder & Chairman
Leah Gabriel Nurik brings more than 25 years of experience in SaaS, software, hardware, and technology public relations. Since founding GMG in 2011, she has guided communications programs for more than 300 technology companies and helped support major funding and business growth milestones, including 25 successful exits. She leads GMG's strategic direction, innovation, and partnerships.
President
Michiko Morales is a senior public relations strategist with more than 25 years of experience in media relations, corporate communications, and agency leadership. Her work has helped clients secure coverage in The Wall Street Journal, Bloomberg, Forbes, CNN, and CNBC. She oversees GMG's operations, client delivery, and strategic growth.
Vice President, PR, Content & Strategy
A former journalist, Michael Tebo is a PR strategist with more than 30 years of experience in technology communications, content development, and strategic storytelling. He has secured client coverage in The New York Times, The Washington Post, WIRED, NBC News, and TechCrunch. His expertise combines editorial judgment, media relations, content strategy, and technology industry communications.
Explore practical guidance from GMG's senior strategists on earning meaningful media coverage, evaluating PR performance, and strengthening visibility across traditional and AI-powered discovery channels.
Learn how earned media, clear website content, and consistent positioning can help AI platforms better understand, summarize, and cite your company.
Read the Article →Understand why journalists cover some technology announcements and overlook others—and how original research, relevance, and credible evidence make stories more compelling.
Explore Our Media Relations Insights →Discover the warning signs of an underperforming PR partnership and how to evaluate your options without disrupting communications momentum.
Read the Article →Gabriel Marketing Group combines deep B2B technology expertise, direct access to senior strategists, established media relationships, and an integrated approach to traditional PR and AI visibility.
Unlike agencies that emphasize activity alone, GMG connects strategic messaging, earned media, analyst relations, executive thought leadership, and GEO to measurable communications objectives.
Since 2011, GMG has served more than 300 B2B technology companies, earned more than 100 industry awards, and supported 25 successful exits.
The cost depends on the services, markets, program scope, and level of ongoing support required.
GMG offers integrated communications programs, focused single-service engagements, and phased approaches tailored to different business priorities and budgets.
During an initial consultation, we'll discuss your objectives, likely scope, budget, and realistic expectations before recommending an engagement.
Initial activities such as messaging development, media planning, story creation, and targeted outreach can begin early in an engagement.
Within the first 30–60 days, GMG generally focuses on developing the strategic foundation and building communications momentum.
The timing of earned media placements, analyst recognition, and broader market visibility depends on your industry, news opportunities, and campaign objectives. Meaningful market authority typically develops through consistent effort rather than a single announcement.
GMG evaluates PR performance through measures relevant to each client's goals, including quality and relevance of media placements, competitive share of voice, analyst engagement, executive visibility, authoritative backlinks, inbound interest, and AI-generated brand visibility.
Where appropriate, we also examine how communications contribute to broader marketing and sales objectives.
We distinguish between directly measurable PR results and business outcomes influenced by multiple factors, including sales, marketing, product, and market conditions.
PR can strengthen the awareness, credibility, and third-party validation that influence B2B buying decisions.
Relevant media coverage, analyst recognition, executive expertise, and clear positioning can help prospective customers understand your company and give sales teams credible materials to support conversations.
PR is not a substitute for demand generation or sales execution, but it can reinforce both.
GMG provides Generative Engine Optimization and AI visibility services that strengthen the clarity, consistency, and credibility of information available about your company.
This includes optimizing strategic messaging, developing authoritative content, strengthening relevant earned-media coverage, and measuring visibility across AI-powered platforms.
No agency can guarantee placement, citations, rankings, or recommendations in AI-generated answers. GMG focuses on improving the underlying signals that may influence discoverability and accurate representation.
Generative Engine Optimization (GEO), sometimes called Answer Engine Optimization (AEO), is the practice of improving how brands and their information can be discovered, understood, and cited by AI-powered search and answer platforms.
For B2B technology companies, GEO involves clear positioning, authoritative website content, credible third-party references, and information that directly addresses relevant buyer questions.
GMG integrates GEO with earned media, thought leadership, and strategic communications rather than treating it as an isolated technical tactic.
Not necessarily.
The most important considerations are whether your company has a credible product, meaningful expertise, clear business goals, and a market opportunity that communications can support.
For early-stage businesses, a focused engagement around positioning, a launch, or a funding milestone may be more appropriate than a comprehensive ongoing program.
GMG helps prospective clients determine whether the timing and investment make sense.
GMG can help assess whether your challenges stem from positioning, media strategy, execution, insufficient resources, unrealistic expectations, or a mismatch between your business goals and communications approach.
A consultation can help clarify whether your current program needs adjustment or a different type of PR partnership.
Yes. GMG's service model emphasizes direct involvement from experienced PR professionals who understand complex B2B technology markets.
Senior strategists participate in planning, client communication, campaign development, and program execution rather than appearing only during the sales process.
GMG manages the day-to-day strategy, outreach, content development, coordination, and execution of the agreed communications program.
Your team will need to provide business context, access to subject matter experts, executive availability, and timely approvals.
The level of involvement depends on the scope, but the objective is to provide experienced communications support without creating unnecessary work for your internal team.
You'll speak directly with a senior GMG strategist for approximately 15–20 minutes.
We'll discuss your company's market position, growth priorities, current communications challenges, and opportunities to strengthen visibility.
You'll receive practical guidance on where PR may make a meaningful difference, what realistic expectations look like, and whether GMG is the right fit.
There is no obligation to hire the agency.
Every day, prospective customers, partners, investors, and industry influencers form opinions about technology companies through media coverage, search results, analyst commentary, and AI-generated answers.
What are they learning about yours?
If your competitors are attracting more recognition, your technology isn't getting the attention it deserves, or your PR program isn't producing meaningful results, it may be time for a different approach.
Gabriel Marketing Group helps B2B technology companies identify what's holding back their visibility and develop communications strategies that make their expertise easier to discover, understand, and trust.
Start With a Free 15–20 Minute PR Visibility Assessment
Speak directly with a senior GMG strategist about:
You'll receive a response within one business day. No pitch deck, no pressure, and no obligation.
Request Your Free PR Visibility Assessment →Prefer email? Contact info@gabrielmarketing.com.
