AI is amplifying your brand story—but it’s PR that determines what story gets told In the era of ChatGPT, Claude, Gemini, and whatever next-gen AI pops up tomorrow, one thing is crystal clear: if you’re not controlling your narrative, a bot is. And that bot?
The economy is tightening. Politics are uncertain. The noise is deafening. It’s tempting to pull back—to wait, watch, and ride it out. But that’s exactly what your competitors are doing. Progress doesn’t happen in safe zones. It’s made in bold moves when others retreat. Right
When budgets tighten, PR is often first on the chopping block. But here’s the truth: cutting PR is like ghosting your audience right when they need reassurance. Out of sight, out of mind—and that’s a dangerous place to be. Here’s why pulling the plug on
Standing out from the crowd is more challenging than ever in today’s fast-paced and highly competitive business landscape. While companies invest heavily in marketing, branding, and customer engagement, there’s one element that can significantly enhance credibility and reputation—third-party validation through industry awards. Why Awards Matter
When budgets are tight and every marketing dollar needs to prove its worth, is a Forbes Council membership a strategic move—or just an expensive badge of honor? The short answer: It depends on how you use it. If you expect instant leads and skyrocketing sales
The newsroom workforce in the U.S. has been gutted. Between 2008 and 2020, newsroom employment dropped by 26%, with newspaper newsrooms taking the hardest hit—losing a staggering 57% of their workforce, according to Pew Research Center. Fewer journalists mean fewer in-depth stories, and news outlets
Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)
Posted on
03/17/2025
by
Leah Nurik