B2B Tech PR Insights | GMG

Unlocking the Value: What a Top B2B Tech PR Firm Really Costs

Posted on

07/14/2025

by

Michael Tebo

The Truth About PR Pricing No One Tells You B2B tech PR firm pricing varies by scope, goals, and maturity. In this Q&A, Leah Nurik, CEO of Gabriel Marketing Group, breaks down how much PR agencies generally charge, what you typically get for your

Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency

Posted on

07/10/2025

by

Michael Tebo

Choosing the right B2B tech PR agency is a high-stakes decision for leaders—one that impacts visibility, credibility, and revenue. With so many firms promising buzz, how do you identify one that delivers real business results? This guide features essential questions every CEO, CMO, and

High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver

Posted on

07/09/2025

by

Michael Tebo

Major media coverage for B2B tech companies is attainable with the right story, strategy, and timing. In this blog post, GMG CEO Leah Nurik answers the most pressing questions tech leaders ask us about breaking into Forbes, TechCrunch, The Wall Street Journal, and other

How to Find the Right PR Agency for B2B Tech: 7 Red Flags to Avoid

Posted on

06/16/2025

by

Michael Tebo

“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”

How B2B Tech Companies Can Earn Citations from AI Platforms Like ChatGPT, Gemini, and Perplexity

Posted on

05/29/2025

by

Leah Nurik

AI-generated content is now a top discovery channel for B2B tech buyers, but citation isn’t random—it favors authoritative, well-structured sources. To earn visibility, brands must invest in LinkedIn thought leadership, trustworthy blogs, and AI-readable pages. AI citation is the result of strategic PR, content,

How to Get the Most Out of Your Partnership with a B2B Tech PR Firm

Posted on

05/13/2025

by

Michael Tebo

Strong B2B tech PR results come from treating your agency as a strategic partner, not a vendor. This article outlines eight best practices—including alignment, transparency, collaboration, and shared goals—that elevate PR from a service to a growth engine. Long-term, trust-based relationships deliver measurable impact,

Does Earned Media Still Matter in the AI Era?

Posted on

05/05/2025

by

Michael Tebo

Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.

7 Important Ways PR Influences AI

Posted on

04/03/2025

by

Leah Nurik

AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies

Staying Seen in Uncertain Times

Posted on

03/27/2025

by

Leah Nurik

In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your

Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)

Posted on

03/17/2025

by

Leah Nurik

Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered

From the Blog

The Power of Third-Party Validation: Why Industry Awards Matter

Michael Tebo

03/11/2025

Is a Forbes Council Membership Worth It?

Leah Nurik

03/04/2025

Why Contributed Articles Are More Important Than Ever

Michiko Morales

02/25/2025

The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight

Leah Nurik

02/18/2025

Rethinking the Role of Press Releases in Today’s Media Landscape

Michael Tebo

02/13/2025

Woman leading a meeting with diverse members of a B2B tech PR firm, reviewing charts and graphs on a table.

Unlocking the Value: What a Top B2B Tech PR Firm Really Costs

07/14/2025 No Comments

The Truth About PR Pricing No One Tells You B2B tech PR firm pricing varies by scope, goals, and maturity. In this Q&A, Leah Nurik, CEO of Gabriel Marketing Group, breaks down how much PR agencies generally charge, what you typically get for your investment,

Group of professionals collaborating around a laptop during a PR strategy meeting.

Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency

07/10/2025 No Comments

Choosing the right B2B tech PR agency is a high-stakes decision for leaders—one that impacts visibility, credibility, and revenue. With so many firms promising buzz, how do you identify one that delivers real business results? This guide features essential questions every CEO, CMO, and VP

Illustration showing a light blue megaphone representing media coverage of B2B tech companies in major business publications like Forbes, TechCrunch, and WSJ.

High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver

07/09/2025 No Comments

Major media coverage for B2B tech companies is attainable with the right story, strategy, and timing. In this blog post, GMG CEO Leah Nurik answers the most pressing questions tech leaders ask us about breaking into Forbes, TechCrunch, The Wall Street Journal, and other top

Team of professionals collaborating on strategy at a conference table

How to Find the Right PR Agency for B2B Tech: 7 Red Flags to Avoid

06/16/2025 No Comments

“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”

Retro robot reading a newspaper labeled "NEWS" through a magnifying glass, representing AI analyzing news content.

How B2B Tech Companies Can Earn Citations from AI Platforms Like ChatGPT, Gemini, and Perplexity

05/29/2025 No Comments

AI-generated content is now a top discovery channel for B2B tech buyers, but citation isn’t random—it favors authoritative, well-structured sources. To earn visibility, brands must invest in LinkedIn thought leadership, trustworthy blogs, and AI-readable pages. AI citation is the result of strategic PR, content, and

Group of professionals collaborating around a laptop during a PR strategy meeting.

How to Get the Most Out of Your Partnership with a B2B Tech PR Firm

05/13/2025 No Comments

Strong B2B tech PR results come from treating your agency as a strategic partner, not a vendor. This article outlines eight best practices—including alignment, transparency, collaboration, and shared goals—that elevate PR from a service to a growth engine. Long-term, trust-based relationships deliver measurable impact, media