As a B2B tech PR firm, Gabriel Marketing Group helps high-growth tech brands cut through the noise and earn attention where it matters most. From SaaS and AI to CleanTech and FinTech, our strategic PR programs build trust, media visibility, and analyst validation, all designed for human audiences and discoverability in platforms like ChatGPT, Perplexity, and Gemini.
We help you win attention, trust, and leadership in your category through expertly crafted PR, branding, and digital communications strategies. GMG partners with B2B tech leaders to spark momentum and measurable impact. Our integrated, full-service approach includes go-to-market strategy, PR, media relations, thought leadership, analyst engagement, content development, and social media storytelling—all tailored to drive sales pipeline and credibility.
At GMG, our B2B tech PR solutions are engineered for growth-stage tech companies ready to lead their category.
We align strategy with storytelling, visibility with credibility, built to perform across media, analyst ecosystems, and GenAI platforms.
Our services include:
Craft a bold narrative that positions your brand for impact. We build messaging frameworks that resonate with buyers, differentiate you from competitors, and accelerate traction from launch through scale.
We secure meaningful media coverage that builds trust, shapes perception, and drives awareness. From newsjacking to bylines, we help you earn your place in top-tier, trade, and tech publications.
We connect you with influential analysts who shape buyer decisions. Whether you’re entering a new category or strengthening leadership in an existing one, we help you build analyst trust and visibility.
From blog posts to whitepapers, we create insight-rich content that fuels demand gen, enables sales, and supports thought leadership. Every asset is designed to inform, engage, and move prospects to action.
We turn channels into credibility engines with platform-native content tailored for your audience. From strategy to execution, we help you build a consistent, authoritative presence that earns trust and engagement.
We future-proof your content by optimizing for AI platforms like ChatGPT, Gemini, and Perplexity. Our approach ensures your brand shows up in AI-generated answers, summaries, and citations when buyers search for solutions.
We secure earned media that drives awareness and authority across national, tech, and trade outlets.
Pitch compelling, media-ready stories | Place features in top publications | Manage press releases and media advisories| Build journalist relationships | Support interviews and media training
We elevate your executives and your message to build lasting trust.
Launch executive visibility programs | Place bylines in top-tier and trade publications | Start or expand analyst relations | Develop award-winning submissions
We help you define and amplify what makes you different—then make it undeniable.
Audit and refine messaging | Build a cross-functional messaging framework | Identify whitespace and category opportunities | Craft a challenger brand strategy | Back it all with third-party validation
Already running a PR program? We help you scale it smarter.
Refresh or relaunch underperforming initiatives | Expand reach into new verticals or markets | Build a consistent earned media cadence | Layer in analysts, awards, and thought leadership | Ensure internal and external alignment
We align PR with capital goals—so you’re ready for what’s next.
Develop an investor-ready narrative | Elevate traction with earned media | Support SPAC, M&A, or IPO communications | Align timing with legal and IR needs | Highlight innovation, momentum, and leadership
We connect visibility to outcomes, showing how PR drives growth.
Define KPIs tied to revenue goals | Monitor performance in real-time dashboards | Deliver clear, strategic reporting | Attribute results to pipeline impact | Refine and improve with every campaign
Be discoverable by people and AI
Optimize your site for AI | Create blogs, whitepapers, and lead magnets | Align web content with buyer intent | Refactor metadata and page structure | Repurpose PR wins into evergreen assets
Our expert team will develop personalized pitch concepts that resonate with top-tier media and support faster sales cycles.
Cloud Services
Enterprise Software & SaaS
IT Consulting & Managed Services
Cybersecurity Solutions
Telecom Infrastructure & Networking
FinTech & Digital Banking
InsurTech
HR Tech
Compliance & Risk Management
EdTech
GovTech
HealthTech
MarTech & Automation
Ecommerce & Retail Tech
Customer Experience & Call Centers
Artificial Intelligence & Machine Learning
Internet of Things (IoT)
Manufacturing & Industrial Automation
PropTech (Real Estate & Property Management)
Clean Tech / Green Tech / Climate Innovation
Celebrated for strategy.
Chosen for impact.
2023 Sustainability PR Campaign of the Year
2022 Thought Leadership Campaign of the Year
2025 Best Writing: Executive Profile
2022 Best Ebook
2021 Team of the Year: Technology PR Campaign
Discover how GMG helped high-growth B2B companies increase visibility, attract funding, and scale faster.
— Jennifer Halstead, COO, Link Labs
Get featured in news outlets that matter.
Get to know the experts driving results at the intersection of media, messaging, and AI visibility.
Leah Nurik is a visionary leader with 25+ years in SaaS, software, and hardware PR. Since founding GMG in 2011, she’s helped 300+ high-growth B2B tech companies accelerate visibility, secure funding, and achieve 25+ successful exits, building GMG into one of North America’s most trusted B2B tech PR firms.
With 20+ years of experience, Michi Morales is a trusted PR strategist who has secured global coverage for clients in The Wall Street Journal, Bloomberg, Forbes, CNN, and CNBC. Before GMG, she led integrated campaigns at top agencies and advised startups and enterprises on thought leadership, messaging, and media strategy.
Michael Tebo is a former journalist and seasoned PR strategist with 25+ years shaping communications for technology brands. Specializing in narrative development, media relations, thought leadership, and content strategy, he has secured client coverage in The New York Times, The Washington Post, WIRED, NBC News, TechCrunch, and more.
What makes GMG different from other agencies?
GMG combines award-winning B2B tech PR expertise with Generative Engine Optimization (GEO), delivering measurable outcomes, not vanity metrics. We align PR strategy with your KPIs to accelerate visibility, inbound leads, and analyst recognition in both traditional media and AI-powered platforms.
Why does PR matter for high-growth tech companies?
Strategic PR builds trust, shortens sales cycles, and positions you as a market leader. For high-growth B2B tech firms, it fuels visibility, thought leadership, and credibility, all critical for attracting customers, investors, and top-tier media attention in competitive spaces.
What results can I expect in the first 90 days?
Within 30 days, clients see improved media visibility, stronger brand positioning, and the first round of press coverage. Early wins include earned media placements, refined messaging, and PR strategy aligned with GenAI search discoverability and lead generation goals.
How does GMG measure success and ROI?
We track Share of Voice, backlinks, media placements, analyst mentions, and inbound pipeline impact. Every campaign is tied to client KPIs using real-time reporting tools, ensuring PR drives measurable ROI, brand visibility, and long-term authority.
Is PR aligned with GenAI search visibility?
Yes. GMG is a pioneer in Generative Engine Optimization (GEO), ensuring your brand content is findable, quotable, and cited in ChatGPT, Perplexity, and Gemini. We optimize messaging for both human and AI ecosystems to maximize discoverability.
How does your team work with clients?
Every client is paired with a senior-led team that delivers strategic counsel, rapid execution, and proactive communication. We offer weekly check-ins, transparent reporting, and agile content development aligned with evolving media cycles and AI discovery trends.
What industries do you specialize in?
We specialize in B2B tech sectors including SaaS, AI, CleanTech, Cybersecurity, HealthTech, FinTech, and GovTech. Our deep vertical knowledge means faster ramp-up, smarter media targeting, and more effective PR results for niche and emerging markets.
Do you offer flexible packages for startups and scaleups?
Yes. GMG offers tiered PR packages designed for every stage, from early-stage startups to post-Series B companies. Each includes customizable deliverables like media relations, content development, and analyst outreach based on growth goals and budget.
What does a typical PR program include?
Our PR programs include strategy development, press releases, media pitching, bylined articles, content creation, award submissions, and analyst relations. All elements are integrated for maximum visibility, credibility, and demand generation, both in the news media and within GenAI tools.
Can you share examples of media wins and awards?
Absolutely. GMG has secured coverage in The Wall Street Journal, Forbes, TechCrunch, and more. We’ve earned over 100 industry awards, including PR Daily’s Thought Leadership Campaign of the Year and recognition by PR News’ Platinum Awards for Sustainability PR Campaign of the Year.
What if I want to make sure my company website is discoverable and citable by GenAI platforms?
GMG specializes in Generative Engine Optimization (GEO)—ensuring your site content is structured, cited, and surfaced in ChatGPT, Perplexity, Gemini, and more. We rewrite core pages using AI-readable formats, schema markup, and citation-ready language to boost visibility and trust.
1765 Greensboro Station Pl., Suite 900, McLean, VA 22102 | info@gabrielmarketing.com | 703-485-3117