Let's Talk

Author: Michiko Morales

blog-new-73

How Tech PR Firms Increase Brand Awareness with Targeted Trade Coverage

Posted on

03/15/2019

by

Michael Tebo

“I want to be in The New York Times!” If I had a dollar for every time a CEO made this declaration during a kickoff meeting, I’d probably be in Jamaica right now. But I digress… It’s natural for clients to want to command
Read the Full Entry
blog-new-74

Change Course with a Mission-Based Public Relations Strategy

Posted on

03/01/2019

by

Michiko Morales

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise
Read the Full Entry
blog-new-75

Podcasts in Public Relations Strategy: Effective or Overhyped?

Posted on

02/15/2019

by

Michiko Morales

Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask
Read the Full Entry

4 Hottest Consumer Trends Quietly Reshaping Marketing and PR for Tech Companies

Posted on

02/06/2019

by

Michiko Morales

“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine
Read the Full Entry
blog-new-77

Powering B2B Lead Generation with Great Service

Posted on

01/18/2019

by

Gabriel Marketing Group

Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes
Read the Full Entry
blog-new-78

New Respect for Personal Data and Authenticity Vital to Tech Marketing

Posted on

12/03/2018

by

Gabriel Marketing Group

How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends.
Read the Full Entry
blog-new-79

Tech Startup PR in Six Basic Steps

Posted on

04/12/2018

by

Michiko Morales

You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the
Read the Full Entry
blog-new-80

Six Steps to a Million-Dollar Tech Marketing Plan

Posted on

03/29/2018

by

Michiko Morales

Studies have shown that half of all ventures fail within five years for reasons that have nothing to do with the quality of the product they’re selling. Usually the cause is tied to a lack of operational funding, including the marketing budget. Yet shoveling
Read the Full Entry
blog-new-81

Why Video Provides Great ROI in Tech Marketing

Posted on

03/15/2018

by

Michiko Morales

If a picture is worth 1,000 words, a video is worth many times more than that. And when used creatively in marketing, a video is also worth big bucks. Digital consumption trends have shifted heavily toward video over the past six years. According to
Read the Full Entry
blog-new-82

Top 4 Technology PR Trends to Watch in 2018

Posted on

02/16/2018

by

Michiko Morales

Public relations has always been about developing relationships with media influencers and telling clients’ stories to the right audiences in a positive way. It still is – and recent strides in technology bolster these efforts with detailed industry, outlet and audience analytics. PR agencies
Read the Full Entry
© 2023 Gabriel Marketing Group  | Privacy Policy | 703-485-3117 |
Linkedin-in Twitter Facebook-f Instagram
Let's Talk