Pivoting Your PR Strategy for Today’s Digital Age
Take a deep dive into how PR must evolve amidst declining traditional media influence and rising digital consumption. Over the last few years, the media landscape has undergone a seismic shift primarily driven by rapid technological advancements and changing consumer behaviors. Traditional public relations (PR) is being redefined in this new era, and it’s compelling […]
GMG Launches New Website and Services Packaging
Today, we launched our new website. It has been in the works for a while, but, as so many of you know, the cobbler’s kids don’t get new shoes, we don’t often drink our own champagne…and I’m sure there is another metaphor about dog food, but I digress. The agency world is busy, busy, busy. […]
GMG and GridPoint Selected as Finalist in PR News’ Platinum Awards
We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and industry awards that dramatically increased GridPoint’s share of voice in media […]
Eight Ways B2B Companies Can Benefit From Enterprise Videos
In today’s digital-first era business moves at the speed of light. That’s why companies must constantly seek innovative ways to engage with their audience, especially in the B2B space. If the social media explosion has taught us anything, it’s that video is one of the most powerful tools businesses can use to reach their customers. […]
Six Reasons Why a Public Relations Strategy is a Must-Have During an M&A Transaction
When it comes to mergers and acquisitions, the stakes are high, and the spotlight on your organization will shine brighter than ever before. These transformative events can create unprecedented exposure — and the success can be predicated on how news is communicated to stakeholders and the public. If you’re not careful, this can become a […]
Why Threads is Good for Business: How B2B Organizations Can Adopt the Hot New Social Media Platform
Despite pervasive stereotypes, Facebook still reigns supreme in the kingdom of social media. According to Forbes, Facebook, and its now-renamed parent entity, Meta, is the most used social media platform in the world, with 2.9 billion monthly active users. While the shakeups at Twitter continue to reverberate, Mark Zuckerberg has introduced Meta’s Threads, a direct […]
Top 5 Reasons Why One-and-Done PR Campaigns Don’t Work
One-hit wonders belong on the radio, not as part of a failed communications strategy that is meant to represent your brand. Standalone PR campaigns are a fleeting endeavor that we see fail to achieve long-term impact, time after time. At their best, they only leave brands with nothing but a flash in the pan of momentary […]
GMG Wins Two Industry Awards for Excellence in Content Marketing
We’re thrilled to announce we’ve been awarded a 2023 Hermes Creative Award and a 2023 Communicator Award for excellence in content marketing. Both awards recognized an ebook written and designed by GMG that presented the results of a national consumer survey commissioned by Kajeet, a provider of managed IoT solutions, to assess Americans’ attitudes about […]
GMG Wins Ragan and PR Daily’s Top Agencies Award for Campaign of the Year: Thought Leadership
We’re excited to announce we have been selected as a winner of Ragan and PR Daily’s 2023 Top Agencies Award! We are the sole winner in the Campaign of the Year: Thought Leadership category, recognized for a one-year strategic communications campaign for a founder/president at one of the top 50 independent insurance brokerages in the […]
To Break Through to Top-tier Media, Commission a Survey
If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture the attention of journalists and their audiences. Reporters are always looking […]