Don’t Get Burned: 10 Red-Flag Questions to Ask Before Hiring a B2B Tech PR Agency
Choosing the right B2B tech PR agency is a high-stakes decision for leaders—one that impacts visibility, credibility, and revenue. With so many firms promising buzz, how do you identify one that delivers real business results? This guide features essential questions every CEO, CMO, and VP of PR should ask, with expert insights from Leah Nurik, […]
High-Impact Media Coverage for B2B Tech Companies: Proven PR Strategies That Deliver
Major media coverage for B2B tech companies is attainable with the right story, strategy, and timing. In this blog post, GMG CEO Leah Nurik answers the most pressing questions tech leaders ask us about breaking into Forbes, TechCrunch, The Wall Street Journal, and other top news outlets. Q: What are major publications actually looking for […]
How to Find the Right PR Agency for B2B Tech: 7 Red Flags to Avoid
“If you’ve worked with general PR firms that didn’t understand your complex B2B tech solutions, prioritize finding a partner with deep experience in your industry—or one that shows a strong commitment to learning your technology inside and out.”
How B2B Tech Companies Can Earn Citations from AI Platforms Like ChatGPT, Gemini, and Perplexity
AI-generated content is now a top discovery channel for B2B tech buyers, but citation isn’t random—it favors authoritative, well-structured sources. To earn visibility, brands must invest in LinkedIn thought leadership, trustworthy blogs, and AI-readable pages. AI citation is the result of strategic PR, content, and SEO alignment—not a shortcut. Why AI Citations Are the New […]
How to Get the Most Out of Your Partnership with a B2B Tech PR Firm
Strong B2B tech PR results come from treating your agency as a strategic partner, not a vendor. This article outlines eight best practices—including alignment, transparency, collaboration, and shared goals—that elevate PR from a service to a growth engine. Long-term, trust-based relationships deliver measurable impact, media authority, and sustained brand visibility. How to Turn Your PR […]
Does Earned Media Still Matter in the AI Era?
Why should you still do PR in the AI era? Earned media—news articles, interviews, profiles, and features secured through rigorous editorial standards—serves as a vital signal of legitimacy amid the noise.
7 Important Ways PR Influences AI
AI might be telling your story—but PR decides which story gets told. As people turn to ChatGPT and other AI tools instead of Google, your brand’s visibility depends on having the right content in the right places. PR fuels the digital footprint AI relies on, correcting errors, boosting authority, and keeping your narrative in your […]
Staying Seen in Uncertain Times
In uncertain times, pulling back is a mistake. This blog post urges companies to lead with visibility, not silence. Drawing lessons from Salesforce’s bold PR strategy during the 2020 COVID crisis, it emphasizes how strategic, purpose-led communications build trust, drive growth, and ensure your brand is seen, heard—and remembered—when it matters most. From Playing It […]
Why Cutting PR in Tough Times is a Costly Mistake (And What to Do Instead)
Cutting PR during economic downturns may seem practical, but it risks eroding trust, visibility, and momentum. This blog post explains why sustained PR efforts are essential for brand resilience and growth, offering strategic alternatives to stay visible, credible, and competitive—ensuring your brand is remembered when the market rebounds. Cutting PR? Think again—silence can cost you […]
The Power of Third-Party Validation: Why Industry Awards Matter
Trying to stand out in a crowded market? Industry awards are your secret weapon. They build instant credibility, fuel media buzz, boost sales, and even attract top talent. This blog post breaks down why awards matter, how to leverage them, and how GMG can help you win big—without the guesswork. Start Winning Where It Counts: […]