What Good PR for AI Visibility Really Looks Like — And Why It Matters for 2026
Over the past year, AI-generated answers have quietly become one of the most influential gateways to information in business, reshaping how organizations must think about PR for AI visibility. Prospects now ask AI tools for vendor recommendations. Journalists use them for background. Board members consult them to evaluate markets. And yet, most CEOs and CMOs have no idea how their companies appear inside these systems—or whether they appear at all.
Is Your PR Agency Stuck in Second Gear? 5 Signs You Need a Data-Driven PR Strategy
For many B2B tech companies, public relations should be a strategic growth engine that fuels demand, accelerates sales cycles, and elevates brand authority. Yet too often, marketing and PR directors manage agencies delivering a flurry of activity with minimal business impact. If this sounds familiar, the problem may not be your story but your agency’s outdated playbook. A modern data-driven PR strategy is essential, as traditional PR playbooks are not built for today’s AI-shaped, data-rich media landscape.
Why PR is Often a “Mysterious Creature” to B2B Tech Leaders — Why PR Can Feel Elusive
Every B2B tech founder or CEO eventually reaches the same uncomfortable realization: why PR can feel elusive becomes painfully clear when, despite all their mastery of product, sales, growth metrics, and go-to-market systems, PR remains a “mysterious creature.” It doesn’t behave like marketing. It doesn’t produce the tidy dashboards leaders are used to. And unlike product or sales, it doesn’t follow a predictable input → output pattern. Working with a B2B tech PR agency can help demystify this process and align PR with your business goals. Working with a B2B tech PR agency can help demystify this process and align PR with your business goals.
When is PR Worth It? A Practical Guide for B2B Tech Leaders
Every B2B tech founder, CEO, or marketing leader eventually hits the same crossroads: “At what point in your business did you hire a PR agency?” Closely followed by another familiar question: “Can’t our marketing person just do PR?” These questions are completely reasonable—when is PR worth it for B2B tech is a core concern, as PR can feel abstract, hard to time, and even harder to justify when resources are tight. But as the B2B tech PR agency Gabriel Marketing Group points out, most companies miss the ideal moment to invest in PR not because they’re “too early,” but because they misunderstand what PR actually does for B2B technology companies.
AI, GEO & the Future of PR: A Complete Guide to How AI is Changing PR
The discovery landscape has changed more in the last 18 months than in the previous decade. Buyers are no longer starting their journey with Google—they’re asking ChatGPT, Perplexity, Gemini, Claude, and Grok. This shift has profound implications for public relations (PR) and content strategy. Brands that once relied on traditional SEO and earned media for visibility must now understand how generative engines decide which company’s content to cite, which insights to trust, and which narratives to surface.Generative Engine Optimization for PR is now central to this new discovery process.
From Media Mentions to AI Citations: How PR and GEO Work Together for Better Visibility in the Age of AI-Driven Discovery
The discovery landscape for B2B technology companies is shifting fast. AI citations are now a critical factor as search is fragmenting, making it essential for leaders to understand how PR and GEO work together for better AI visibility. Buyers increasingly turn to generative AI platforms—such as ChatGPT, Perplexity, Gemini, Claude, and Grok—often before ever typing a keyword into Google. Yet many PR and communications programs are still built around assumptions from a time when traditional search engines and media coverage shaped most discovery.
The 90-Day Roadmap for Engaging a B2B Tech PR Agency
Struggling to get traction with a new PR agency? The first 90 days are critical—but too often, they’re wasted on vague onboarding and missed expectations. This blog lays out a clear, structured roadmap for engaging a B2B tech PR agency, with defined milestones across three key phases: foundation, activation, and traction. Learn how to align fast, generate early media results, and turn your agency into a strategic growth partner—starting from day one.
How To Activate Media Coverage for Sales Enablement: 5 Strategic Approaches
Too often, media coverage creates buzz but fails to influence sales. The core issue isn’t visibility—it’s activation. Without being systematically integrated into ABM campaigns, nurture sequences, and sales cadences, even high-quality coverage gets lost in the noise. In today’s trust-driven B2B tech landscape, third-party validation must be treated as a sales asset, not just a PR win. When used strategically, earned media can build credibility, open doors, and accelerate the buyer’s journey at every stage.
Gabriel Marketing Group Launches GEO Content Development Services for B2B Tech Brands
At GMG, we’ve always believed great storytelling drives growth. But with AI platforms like ChatGPT and Gemini reshaping discovery, visibility now means being cited by generative engines—not just ranking on Google. Our new GEO Content Development Services, powered by Brandi AI™, help brands lead in this new era.
Strategic PR Partnership or Task-Taker? How to Diagnose Your PR Agency Relationship and Demand More from Your Communications Investment
If you’ve ever felt like your PR agency spends more time checking boxes than moving the business forward, you’re not alone. Many companies hire what they believe is a strategic PR partnership—only to discover they’ve ended up with a task-taker. The difference is critical: a task-taker executes deliverables, whereas a strategic partner, as the B2B tech PR agency Gabriel Marketing Group defines it, drives outcomes for your business.