GMG Recognized as a 2017 Public Relations and Marketing Excellence Award Finalist
It’s another great day to be a GMGer! We’re excited to announce that Gabriel Marketing Group (GMG) has been named a finalist for PR Agency of the Year by 2017 Public Relations and Marketing Excellence Awards by Business Intelligence Group! The awards, which were launched in 2014, recognize public relations agencies, departments and people whose […]
The Difference Between Public Relations and Marketing, and Why Your Tech Startup Needs Both
So, you’ve developed a brand new idea, established a team, rented out an office space and impressed a couple of customers with your innovation! A small idea that you might have had on the back of a napkin at a late night happy hour has finally come to life for you. So, what next? If […]
On the Ground: Ireland and Technology Innovation from Dublin to Galway
Fáilte! That’s “welcome” in Irish. And, on a trip to the Emerald Isle, you will most definitely feel welcomed, whether your visit be for business or pleasure. I recently visited Ireland to explore diversification and expansion and see what the Emerald Isle might hold for the future of GMG. We have made a name for […]
Top 4 Tips to Branding Your Tech Startup
A Brand Connects Personality According to the brand strategist Scott Talgo, “a brand that captures your mind gains behavior and a brand that captures your heart gains commitment.” The sentiment still rings true today, regardless of industry. Here at Gabriel Marketing Group, we develop brands for high growth technology companies–from tech startups to large public […]
Gabriel Marketing Group is Now a HubSpot Gold Certified Agency Partner
What do the leading inbound marketing and sales platform and the leading technology marketing and public relations agency for disruptive companies have in common? They’re partners! Today, Gabriel Marketing Group (GMG) is proud to announce that we have been named a Gold Certified Agency Partner by HubSpot. HubSpot works hand-in-hand with Agency Partners to grow […]
New Year’s Resolutions: 4 Ways to Transform Your Marketing and PR Strategy in 2017
It’s 2017! We’ve made it through an interesting year of highs, lows and everything in between. Now it’s time to hit the ground running with new and creative content, ideas and strategy. What can you do to improve your marketing and PR strategies for the new year? Here are a few starting points to get […]
The Benefits of Networking in Your Business Development Efforts
During my time working at Gabriel Marketing Group, a technology marketing firm located in Tysons Corner, Va., I’ve had the privilege of working with some of the most innovative technology companies to date and helped them achieve their brand positioning, strategic messaging development and day-to-day public relations tasks. Along with these efforts, GMG prides itself on […]
A Bounce Rate Shouldn’t be Your Biggest Worry With Your Inbound Marketing Campaigns
One of the most common metrics we use when we take on a website project is the bounce rate. Many of our clients want their bounce rates lowered, and wonder “how low” they can go. It’s because when our clients often indicate that the bounce rate is too high, even if they are satisfied with […]
GMG CEO Selected as A Finalist For DC Inno’s 50 on Fire
What does it take to be one of the hottest innovators in the D.C-area? Ask our very own CEO, Leah Nurik, who was just named a DC Inno 50 on Fire finalist for innovation in marketing and advertising! Once a year, DC Inno consolidates their expertise and highlights the best of the past year of […]
How to Survive Your First Year at a High-Tech PR Agency
A lot can change over the course of a year. You become a year older, a year wiser, you may gain – or hopefully lose – ten pounds, you could retire or you could graduate and begin a new job. That’s where I found myself a year ago. Fresh out of college (go Hokies) ready […]