3 Powerful Tips to Engage Millennials on Social Media
As a Millennial working at a tech PR agency, it’s been exciting to watch social media grow up with me. In middle school, when I taught myself how to code while building my first Myspace page with flashing graphics and an embedded playlist, I never thought social media would enter the “mainstream” world of media […]
How To Grow Your Business Through an Integrated Marketing and Public Relations Strategy
When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often than not, when companies do both and take the integrated communications […]
4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon
Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign. A new National Retail Federation survey anticipates that spending for Valentine’s […]
How to Boost Social Media Ad Conversions on Facebook
Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though a Super Bowl ad can result in online buzz, media coverage […]
Choosing PR as a Career Path
It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety of reasons, but chief among them is the experience. Being part […]
Working Parents’ Guide to Maximizing Free Time
Did you know Americans work more than workers in any other industrialized country? Born and raised in Japan, I was taught to believe that the Japanese worked the longest hours, but that is not the case anymore. The fact is, Americans work the longest hours, take less vacation and retire later, too. Surprised? Having worked […]
Stand Out from the Crowd: 3 Rules for Building Better Relationships with Journalists
In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day PR. With the advent of modern technology and new social media […]
The First 20 Minutes: 6 Tips for Communicating When a Crisis Hits
Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re outraged. Your company’s founder posted an offensive rant to Facebook. As […]
Kick Off 2016 with the Right PR Tools in Your Back Pocket
Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are never quite done. Between having a finger on the pulse of […]
Rise of the “Gig Economy”
The “Gig Economy,” or the on-demand “sharing” economy, provides so many new ways for consumers to obtain the services they need, while creating even more opportunities for entrepreneurial spirits. Companies like Uber, Online Owls and Handy have embraced this new age of service and are reaping the benefits. The Uber business model has opened the […]