What My First “Real-World” Job Has Taught Me
There’s no crash course on preparing for the real world after college (might I add, there should be). It’s pretty much trial by fire – you’re either ready or you’re not. If you would have asked me months ago – right after I graduated college – if I thought I would be where I am […]
Moving on Up: The Top 4 Tools to Empower Small Business Owners and Entrepreneurs
Owning a small business or helming a startup venture often means juggling more tasks and responsibilities than you bargained for. As a boutique integrated communications firm working with numerous high-growth business clients on a daily basis, we see those struggles time and time again. Small business owners have to do it all, from time and […]
How Techies Day Is Helping Fuel STEM, Technical Innovation and Startups
If you’re anything like me (and I can’t help that I’m so popular), you know the significance of October 3rd. It’s a celebration of all that is good and fetch in this world: Mean Girls. But there’s another holiday on October 3rd that’s worthy of celebration, too: National Techies Day. Launched in 1999 by Techies.com […]
Workplace Collaboration: It’s Time to Rethink How We Work Together
Collaboration is a hot topic among managers and business owners alike these days. From the rise of social intranets to an increase in workspaces designed specifically with collaboration in mind, the quest for a more integrated and teamwork-driven workforce is at the forefront of everyone’s mind. Now, we’re not just saying this because our PR […]
STOP! It’s Grammar Time!
I’m a self-proclaimed #wordnerd. As a marketing communications professional, my days are built with words – crafting them into award-winning web content, drafting complex white papers and writing engaging eBooks and case studies. And editing, oh the editing – self-editing, editing others’ work and even editing published work that I read. (You would be SHOCKED […]
Influencer Interview: 5 Questions with Natasha Crundwell, Managing Partner, People Going Global
For the second installment of our “Influencer Interview” series, I couldn’t think of a better person than my long-time friend, Natasha Crundwell, who heads up People Going Global (PGG), a D.C.-based consulting firm that specializes in cross-cultural communication and building understanding in the global marketplace. The topic of cross-cultural communication might not come up on […]
5 Tips for a Great Social Media Program: Small Business Edition
Today, the average person logs 1.72 hours per day on social media networks; that’s about 628 hours per year, and the numbers are only increasing. Whether people use social media for news, entertainment or to merely pass time, it is becoming the perfect medium for small businesses to engage current and potential customers. A solid […]
Can Big Data Analytics Transform Businesses?
Working for a technology marketing company has opened my eyes to the latest gadgets, software, startups and trends in the industry. One of the trends I have seen most often during my time here is big data analytics. Your trivia nugget for the day: 90% of the world’s data has been generated in the past […]
3 Technology Solutions that Can Help Simplify Your Work Life
Most of us are on a constant quest for the next big thing. From tech gadgets to career milestones, we’re always wondering, “What’s next?” So much so that both our personal and professional lives are packed to the brim with never-ending to-do lists and calendars that leave us wishing for our own personal assistants some […]
Client Relations: The Importance of Working as Partners, Not Vendors
A major part of our job as tech PR practitioners is knowing our clients’ businesses and products inside and out. The time we put in learning about our clients often leads to true friendships. You can’t spend long days (and the occasional night) working with people without forming a bond with them. At least that’s […]