5 Signs Your Tech Company is Botching PR
You’re driven. This could be your first or your twenty-first tech gig. Maybe you’re a founder, a CEO, a CTO or the next unicorn. Like most business leaders or entrepreneurs, you’ve visited the trenches, probably been down and out, stressed about the next payroll run and your cash flow. Somehow, you miraculously rose from the […]
Boredom Busters: Six Ways to Be More Alert and Productive at Work
When we were kids, summer was the best time of the year: School was out, you got to go to camp, hang out with your friends and, best of all, no homework! While summer doesn’t have quite the same appeal as adults, it’s still a time for vacations and (hopefully) a more leisurely pace at […]
5 Corporate Culture Musts for Retaining Key Players for the Long Haul
One of the most challenging aspects of running a company is hiring and retaining great employees. So how do organizations around the globe do it? For any business large or small, keeping A+ players for the long haul all boils down to corporate culture. Your workplace culture not only says a lot about the company […]
Top 4 Reasons You Need Social Media in Your Marcom Campaign
If it were possible to do something for free that would ultimately give you substantial return, wouldn’t you invest time into it? With more than 665 million daily active users on Facebook and over 500 million registered users on Twitter, companies can’t afford to ignore today’s most-visited and engaging social platforms. Luckily, most marketers are […]
Maintaining Media Relationships: The Foundation of Effective PR
Journalists and PR professionals go together like peas and carrots (thanks, Forrest) – or at least we should. After all, without the media, where would public relations pros be? And conversely, journalists would have to do a bit more legwork without a little PR push now and again. As PR practitioners at a technology marketing company, […]
Five Must-Read Tips for Avoiding Brand Gaffes in the Social Age
Twenty minutes. That’s how long it takes a story to break in today’s ever-connected world. With Twitter, Facebook, Instagram and the Internet at large, what used to be a two- to three-hour delay before a story hit is now down to the length of a good power nap. While this connectivity is great for keeping […]
Influencer Interview: 5 Questions with Kimberly Weir of Mid-Atlantic Venture Association (MAVA)
This week, we’re launching an “Influencer Interview” series that will periodically take a closer look at leaders and trailblazers in the high technology and high-growth company fields. We knew we wanted the first Influencer Interview to be special, and I couldn’t think of a better person to turn to than one of my long-time friends, […]
Mythbusters: PR Edition – Hint: It’s Not Like TV
My introduction to PR came from Samantha Jones. Her job was certainly fabulous – going to parties, meeting celebrities, wearing expensive (and revealing) clothes and drinking cosmos. Of course, PR isn’t always like this. Mostly. There are plenty of myths about PR out there – such as the glamorous partying – and while some of […]
Reputation Management: Tips for Keeping Clients Squeaky Clean
A company’s public reputation has a direct impact on its bottom line. When the BP oil spill occurred in the Gulf of Mexico in 2010, the company was hit with an unbelievable amount of negative press, resulting in irreparable damage to the BP brand. The company has since made strides to win back public favor, […]
Marketing Takeaways from Summer Blockbusters
It’s my favorite time of year – summer blockbuster movie season. I should be ashamed of how much I spend on movie tickets, popcorn and kiddie pool-sized sodas during Hollywood’s High Holy Season. The sum could probably put my non-existent children through a cushy private college if invested well. But I justify it by knowing […]