To the Class of 2015: 3 Must-Dos for Getting Hired Right Away
A couple of weeks ago, I received a Facebook message from an old colleague of mine asking if we are hiring. He was recommending his former intern for a junior-level position. I immediately messaged him back that we are hiring and said I wanted to review her resume right away. Yes, it’s that time again […]
Three of Mom’s Greatest Lessons
As the age-old saying goes, “Momma always knows best!” Fast-forward a few years and, looking back now as an adult, it’s funny just how true this statement is. From the lessons taught in our early elementary years to the “how to do your own laundry” rundown we were given before shipping off to college, mom […]
3 Tips for Turning Photos into a Social Media Goldmine
We’ve all heard it before, “A picture’s worth a thousand words.” As true as these words were years ago, they take on a new – and perhaps more literal and potentially even more important – meaning in the digital age. Photo sharing has become a huge part of our personal lives in 2015, with apps […]
The Unwritten Art of a Compelling Brand Story
I can still remember the first “big girl” book I ever received – Beverly Cleary’s Ramona Quimby, Age 8. That little book sparked a lifelong fascination with stories, stories that I’m still eager to absorb today as both a reader and a consumer. A good story can make or break a brand. But getting your […]
Check Mate: 6 Tips to Help You Cross More Off Your To-do List
You might not have heard of it, but the Zeigarnik effect is a phenomenon that all of us have experienced and one that drives our desire to cross things off our to-do lists. It describes how people become fixated on an open task until the loop is closed. Until that happens, people’s mental and physical […]
Building Relationships with Reporters & Influencers via Social Media
People are constantly checking their social feeds – whether Instagram, Twitter, Snapchat or Facebook – to communicate with friends or share new pictures and funny quotes. As a technology PR company, we use social media to not only promote our clients and ourselves, but to stay up-to-date with what’s going on in each client’s industry. […]
Take a Breath – It’s Just Work!
We’ve all been there. It’s 5 p.m. on a Friday night, and you’re busting your hump to meet a deadline – or coordinating with a client to make sure that they meet the deadline – and you feel like the world is crashing down around you and nothing is going right. My advice? Breathe. In […]
Search Engine Optimization: Why It’s important and Why You’re Probably Doing It Wrong
I recently heard an interview with an entrepreneur who was pulling in a six-figure profit every month. This guy was making money in his sleep. He hadn’t finished college, didn’t come from money and, from what I knew, was never a Jeopardy champ (which in my world is of course the only legitimate measure of […]
Fill Your Arsenal with Evergreen Media Pitches
As spring starts to thaw us out from record-breaking winter temps, we think of renewal. Of gardens in bloom. Of what’s next. Or if you’re in PR, ways to liven up your spring media pitching schedule. Luckily, there are some pitches that you can have at the ready no matter the time of year or […]
5 Crucial Points to Consider Before Hiring a PR/Marketing Firm
Heading up a high-growth tech company comes with a unique set of challenges. Identifying and hiring a new PR/marketing firm ranks near the top of that list – after product and service innovation, of course. This single choice could be make or break for your business. It’s not too much to say that your company’s […]