What Would the Pilgrims Tweet?
Do you remember a time before social media? I don’t. That’s because I was born after 1985 and I am officially part of the “millennial generation.” As Turkey Day rapidly approaches, the folks over here at Gabriel Marketing thought it would be fun to transport Twitter back to the First Thanksgiving and “ye ‘ole” days […]
How to Get a Reporter’s Attention: Tips Straight From the Horse’s Mouth
A couple weeks ago I was lucky enough to attend a PRSA conference at NPR’s brand new headquarters in downtown Washington, D.C. Not only was the location for the panel discussion an awesome place to spend my Wednesday morning, the insight I gained from those who spoke was nothing short of intriguing. From the title […]
PR in 2013: What to Do When Everyone Thinks They’re a Journalist
Alright, it’s true. Social media is here to stay. STOP THE PRESSES! Never mind, you don’t even need “presses” anymore. (What are presses anyway?) And why? Because of social media, that’s why. Some social channels may come and go (remember Friendster?) but social connectedness empowered through technology is here to stay. But, really, what does […]
2 Things Every Marketing Pro Can Learn from LA’s Golden Road Brewery
If the title didn’t make it glaringly obvious – I’m thirsty for beer! But stay with me here because there are also a couple of things I think we can learn about marketing from my thirst and consequent waxing nostalgic over the Golden Road Brewery in Los Angeles. Sometimes a brand gets things just right […]
What Does Your Halloween Costume Say About Your Marketing Style?
Halloween – the one night of the year when you can transform yourself into anything you want to be. Get a little creative, get a little weird! Just like every year, I was so incredibly impressed with some of the costumes I saw out and about these past couple of weekends. As I browsed through […]
The Instagram Hotel: A Perfect Example of how to Integrate Marketing into Customers’ Lives
As technology continues to infiltrate every aspect of our lives, it’s important for businesses to find natural ways of fitting seamlessly into their customers’ lives without being intrusive. It’s easier than ever for businesses to interrupt and disrupt people throughout their day, but this shouldn’t be the goal of marketing. Companies need to find ways […]
TESTING, TESTING. IS THIS THING ON?
Looking for what’s going on in the world of technology public relations? Well, you have landed on the right blog! Welcome! I just joined Gabriel Marketing Group, and while thinking up ideas for my debut blog post, I kept coming back to one question: “How will I develop my voice?” The voice behind a corporate […]
Where High-Tech Startups Live – It’s Not Just Silicon Valley
According to new research from technology policy coalition Engine and the Ewing Marion Kauffman Foundation, Colorado is a hotbed of innovation. In fact, the report shows that four of the top ten metro areas for high-tech startup density are located in Colorado. Boulder Fort Collins-Loveland Denver Colorado Springs In light of this information, it’s not […]
What a Survivalist Rave in the Desert Can Teach Us About Giving Back
The Burners are Back This Monday evening, as all of the Burners got back into cell phone range, my Instagram feed started filling up with the beautiful, dusty, strange moments captured in Black Rock City over the course of a week. One of the main pillars of culture that support Burning Man is the expectation […]
It’s Not Halloween Yet, You Can Take Off The Robot Costume
The theme of embracing the unknown has been popping up a lot recently and I can’t help but wonder if it’s because we’re reaching some kind of tipping point; a point where we’re growing tired of living like robots – robots who are constantly plugged in to some device and unable to make any decision […]