From the Cronut School of Business: Lessons on Launching Your Startup
If you aren’t already familiar with the latest foodie fixation that is the cronut, prepare for your mind to be blown. The cronut, as the name would suggest, is a mix between a croissant and a donut–see below. (Warning: The below picture may induce extreme mouth-watering that may render the reader unable to continue reading […]
What Technology Startups Can Learn from a 9 Year Old
Caine Monroy is one of those kids who comes along and without even trying ends up reminding adults what it’s all about. Caine is a nine-year-old boy who spent his summer vacation building an elaborate cardboard arcade in his dad’s used auto parts store in East Los Angeles. He spent all of his time building […]
5 Lessons from a 237 Year Old Startup
The onslaught of negative news-related information that hits us every minute of every day can be overwhelming. With every iPhone notification, sensational blog post, and scrolling television news ticker blaring out bad news, it can seem like nothing is going right in our country, but this Fourth of July I’d like to present a different […]
Lemonade Stand Lessons in Marketing
Today is the first day of summer! Go outside and take a moment to celebrate. When you’ve sufficiently reveled in the arrival of this glorious season, I’ll be here. Ready? Ok, so as we’ve established, today is the first day of summer. You know what this means–hot dogs, fireworks, no school, beach vacations, and lemonade […]
Using Technology to Prevent Elder Abuse
Being 25, I’ll admit that it’s not often that I think about old age. However, living and working in the DC area, it’s hard not to keep up with the latest news about Social Security, Medicare, and all of the other issues that our generation will inevitably face one day. The situation can seem so […]
Are you “Content Marketing” or Just “Marketing?”
First off, since this is my first blog post for GMG, I thought I would share how thrilled I am to be working with Leah and her team. I have known Leah for quite some time and have always been extremely impressed with both her strategic skills and her ability to rapidly operationalize that strategy […]
The New News Feed
Facebook has once again announced major changes to the network. This time, focusing on the news feed. What’s different? In short: bigger images, multiple feeds, and a clean, mobile-inspired design. What do these changes mean for brands and marketers? While it’s unclear yet exactly how these changes will affect brand content and pages long term, […]
Enduring PR lessons from This Year’s Oscars
The Oscars may come around only once a year for film’s biggest stars, but the media chatter in the days and weeks following the Oscars can be especially telling for the rest of us–especially PR professionals. What PR lessons can we take away from this year’s Academy Awards? Let’s take a look at what people […]
Kickstart Your Way to Awesome PR
Here at GMG, we work with emerging technology companies on a regular basis, and having immersed ourselves in the tech startup world long ago, we’re well acquainted with Kickstarter, the startup that helps other startups raise funds for their ideas. Kickstarter is a platform that allows average people to donate towards the creative projects of […]
Marketing: Where Every Day is Valentine’s Day
Happy Valentine’s Day to all you lovers and friends out there–whether you’re single, blissfully in love, or somewhere in between, this is a day dedicated to showing the love. And as marketers, we pride ourselves in being Valentine’s Day aficionados because, while we might not know your favorite flowers, we do understand the importance of […]