Say Cheese! Is Your Brand Camera Ready?
Are you familiar with foodstagramming? You know, when people at restaurants snap photographs of food–be it an artfully arranged stack of macaroons or an especially well-plated entrée–and upload the pics to Facebook, Twitter, or Instagram? Even if you didn’t know the term, most people have experienced the foodstagramming phenomenon in some form or fashion as social […]
Blast from the Past Marketing: Is it Effective?
Have you seen Microsoft’s new commercial? Dubbed “Child of the 90s,” it is especially worth the minute and a half of viewing time if you, like me, were in fact a child of the 90s. The opening text flashes on the screen: “You might not remember us. But we met in the ’90s.” Then follows […]
The Real Super Bowl Winner? Social Media Marketing
Super Bowl viewer or not, you’ve probably heard about the 35-minute power outage (and subsequent game delay) that occurred at the start of the second half of the game last night. While much of the chatter speculated on whether or not Beyonce’s performance literally brought down the house, the power of social media marketing emerged […]
The Real Housewives of the NFL?
Anna Burns Welker, the wife of the New England Patriots’ wide receiver Wes Welker, recently lashed out at Ray Lewis via Facebook after the Pats fell to Baltimore in the AFC Championship on January 20. Though she later apologized, news websites quickly coined her actions as “pulling a Gisele.” In case you don’t recall, last […]
Sibling Rivalry: Training for Future Marketers?
While most of us grow up and grow out of the sibling rivalry phase, there can still be some situations well into adulthood that pit us against each other – or at the very least create areas of conflict. I was thinking about this after watching my beloved New England Patriots lose to the Baltimore […]
Breaking Down Facebook’s Graph Search for Brands
Along with countless fellow social media managers and tech junkies around the globe, I was glued to my computer screen (more so than usual) this past Tuesday afternoon at 1pm EST, waiting with bated breath for Facebook’s latest big announcement. Zuckerberg, in his typical jeans and t-shirt uniform, unveiled the social network’s newest feature: Graph […]
What We’re Watching in 2013
While many consumers have spent the first two weeks of January getting re-acclimated after holiday time off, exchanging gifts and taking the first steps to deal with their added holiday weight, businesses have been solidifying their budgets, confirming revenue targets and making sure everyone is on board with the company’s 2013 goals. A big part […]
“Copycat” vs. Smart Marketing
In marketing, it’s not always about creating “THE” next big idea. Recycling a very good approach – as long as you tweak said idea so it’s appropriate for your product, service, or campaign, is perfectly acceptable. Brands do it all the time – but it’s the way in which marketers mimic a good idea and […]
Marketing the McRib
Love it, hate it, or never tried it, the McRib is back. As of December 17, 2012, this cult favorite was back on the McDonald’s menu much to the delight of its devoted fans, and to the fascination of those who just don’t understand the obsession. For those who might not be familiar, the McRib is a […]
Year of the Meme
There was no shortage of amazing, horrible, and amazingly horrible memes in 2012. With countless new memes popping up everyday, and even entire social networks and sites devoted to collecting and sharing these Internet gems (Reddit and Buzzfeed, for example), it’s hard to imagine that only a few short years ago the meme was not […]