Soapbox Rant: Take Off the Goggles!
Forgive the rant, but we’ve come across a quite a bit of geography-bias lately in our travels in the tech world. There are some that think you’re nobody in tech if you don’t have an office in the Bay Area–and I don’t mean the Chesapeake Bay. We’re talking about San Francisco and the Silicon Valley. […]
The Marketer’s Holy Grail: Finding the Sweet Spot for Your Brand’s Social Presence
Last summer, we just couldn’t get enough of the latest tech startup, Klout, here at the GMG offices. In case you’re not familiar, Klout is a program that measures your overall online influence through True Reach, Amplification Probability, and Network Score on a scale of 1-100. In other words, it measures your social media influence. […]
What D.C. Tourists Are Talking About Online This Month — And Why It Matters for Your Brand
It’s spring in the capital: the cherry trees have bloomed, and the museums are packed with schoolchildren and their parents, eager to get a first-hand glimpse of American history. Sitting on a crowded subway car with many children and parents in matching sweatshirts got us thinking–do these kids Tweet yet? Or, better yet, do their […]
Establishing a Beach-head for Your Brand: The Quick & Dirty
We’ve gone from sundress-weather back to our winter coats in less than a week–must be springtime in DC! With it comes the inevitable hatchlings–and we’re not just talking about baby animals. We’re talking about startups and the many bright ideas that swirl about this time of year, eager to make a safe landing. All this […]
Why D.C. is a Great Place for Startups
A recent article in Forbes about incubators in southern California and their role in helping startups find their footing–and funding–got us thinking about places that are particularly auspicious for new ventures. Having a home base in northern Virginia might make us a bit biased, but we think that the Washington, DC metro area is a […]
PR Positives
PR and marketing often get a bad rap. Recent examples of stunts made in poor taste–in the name of marketing and PR, unfortunately–include the transformation of homeless people in Austin, TX into wifi hotspots during the SXSW interactive festival. Just last week in Britain’s The Guardian newspaper, Gerard F. Corbett, chair and chief executive of […]
Top Tech Trends for 2012
Recently, both Deloitte and Gartner published forecasts about top tech trends for 2012. While the two lists are different, the upshot for each is digitalization. For Deloitte, it is all about elevating IT for digital business, and Gartner predicts “the digitization of everything.” Deloitte says five external forces–mobility, analytics, social, cloud and cyber–have set the […]
What Will Happen to PR and Marketing in the Social Media Onslaught?
I recently read a blog that talked about the biggest PR/marketing trends for 2012. High on the list was the decentralization of social media oversight within enterprises. The holistic “honeycomb” model, which first appeared in Jeremiah Owyang’s Frameworks for Social Analytics, makes everyone at a given company a brand ambassador who is socially enabled, with […]
How NOT to Annoy an Analyst During a Vendor Review
If a major research firm decides to cover your company’s newly announced partnership, product, or set of solutions in a report, you may be very excited–and nervous. After all, many enterprise technology deals, both large and small in dollar amount, are influenced by the analyst community. That’s why your PR firm is getting you the […]
Parallel Worlds? Winemaking and Technology Marketing
We just recently celebrated a banner year here at GMG with a festive holiday party. Held at Parallel Wine Bistro in Ashburn, VA it was an evening to kick back with our teammates, nosh on cheese and other toothsome delights including pesto risotto, shrimp and grits and even pork belly….mmm….paired to an assortment of fine […]