Why Mission-driven Organizations Have Better Customer Loyalty Rates and More Predictable Revenue Streams
At the foundation of any organization are the dual goals of turning a profit and keeping its customers happy and coming back for more. Often those goals butt heads, forcing C-suite decision-makers to make compromises. While showing quarter after quarter in the black appeals to shareholders, a winning strategy for financial success and amazing customer […]
Tips for Communicating During the Coronavirus Crisis
It’s been a fast-moving and uncertain couple of weeks as we all navigate a new normal due to the coronavirus pandemic. As technology companies adjust to the nationwide shutdown, the importance of having a clear, strategic public relations strategy in place is now paramount. During a time of crisis like this, it’s critical to maintain […]
Why High-growth Tech Companies Need a High-powered Tech PR Strategy
High-growth tech companies move fast. They’re changing how we talk to each other and watch TV shows. They’re making it easier for companies to transport products, find employees and modernize their IT infrastructures and business processes. And they’re inventing entirely new ways of doing things, creating Software-as-a-Service offerings that automate and simplify everything from email, […]
Tech PR Trends that Will Dominate the Industry in 2020 and Beyond
The world of tech PR is constantly evolving, and it is extremely important to stay up to date on the latest trends. And while some tech PR trends seem to fall to the wayside (hello expensive media and analyst tours), others continue to stand the test of time and add tremendous value to our clients’ […]
GMG Named to DC Inno’s 2019 ’50 on Fire’ List
Gabriel Marketing Group has once again been awarded a spot on DC Inno’s coveted “50 on Fire” list of the most innovative companies in the greater D.C. area! DC Inno’s “50 on Fire” celebrates the successes of the district’s top 50 game changers in 10 categories and includes established leaders and up-and-comers alike. The 2019 […]
Must-Know Public Relations Strategies for Your Big Press Moment
Whether you like it or not, if you’re running a business, you will be placed in the media spotlight. Not only that – don’t you want to be a part of the buzz? Regardless of your reason for making headlines, you need to be prepared. First, however, let’s talk about why you need to be […]
Guide for New Tech PR Pros: Making the Most of Professional Development Events
Congrats! You graduated, landed your first job and are fast on your way to becoming a full-fledged member of the public relations industry. After you settle into #agencylife, you might be wondering how to keep bettering yourself and your skillset in the field – and that’s where continuing professional development comes into play. Attending professional […]
GMG’s Digital Ad Team Takes Home a 2019 Communicator Award for Its Capango Campaign
It’s awards season for marketing and public relations firms, and we are happy to be celebrating often and early here at GMG. Over the past two and a half years, we have grown our digital advertising group exponentially and executed some stellar campaigns that drive new leads, result in on-site and in-app revenue conversions and […]
Q&A: Best Practices for Aligning Tech PR and Tech Marketing to Maximize Sales and Awareness Efforts
Marketing can be hard. Driving consensus across your organization on the right, mission-focused message is no easy feat. Unfortunately, many B2B technology organizations struggle to agree on compelling, clear and consistent messaging that speaks to all influencer audiences – from employees to prospects to journalists. Without clear consensus, marketing, PR, HR and sales will create […]
Gabriel Marketing Group Receives Two ACQ5 Global Awards Three Years in a Row
Gabriel Marketing Group continues to receive global recognition for exceptional leadership and excellence in marketing and PR as it experiences rapid growth MCLEAN, Va. July 17, 2019 — Gabriel Marketing Group (GMG), the industry’s leading technology marketing and public relations agency for disruptive high-growth companies, today announced it received two ACQ5 Global Awards from ACQ […]