Tech Startup PR in Six Basic Steps
You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the brand’s credibility and get the attention of key influencers and potential […]
Six Steps to a Million-Dollar Tech Marketing Plan
Studies have shown that half of all ventures fail within five years for reasons that have nothing to do with the quality of the product they’re selling. Usually the cause is tied to a lack of operational funding, including the marketing budget. Yet shoveling cash into marketing is no guarantee of success. Poorly planned or […]
Why Video Provides Great ROI in Tech Marketing
If a picture is worth 1,000 words, a video is worth many times more than that. And when used creatively in marketing, a video is also worth big bucks. Digital consumption trends have shifted heavily toward video over the past six years. According to eMarketer, the average US adult now spends one hour and 17 […]
Top 4 Technology PR Trends to Watch in 2018
Public relations has always been about developing relationships with media influencers and telling clients’ stories to the right audiences in a positive way. It still is – and recent strides in technology bolster these efforts with detailed industry, outlet and audience analytics. PR agencies are leveraging big data to personalize an increasingly automated environment, zeroing […]
Interview: Define Your Purpose With Market Disruptor Leah Nurik
How do you define your purpose? Is it your happiness? The work you do? Or a mixture of the two? Gabriel Marketing Group’s founder and CEO, Leah Nurik, recently sat down with Stephen Warley from Life Skills That Matter to talk about this exact subject. In the podcast interview, Leah discusses the different aspects of […]
GMG Named a DC Inno 2017 “50 on Fire” Winner for Marketing and Advertising
Gabriel Marketing Group: A leading technology PR and integrated marketing agency recognized by DC Inno for its growth, expanding client roster and quality of work in the competitive technology marketing agency space. MCLEAN, Va. October 17, 2017 — Gabriel Marketing Group (GMG), the industry’s leading technology marketing and public relations agency for disruptive high-growth companies, […]
Newly Established Advisory Board Marks a Transitional Milestone for GMG
Today, we announced the formation of our Advisory Board, made up of industry veterans and incredibly smart and talented people from a variety of industries. Although we just announced its formation, the Board has been meeting for a few months, providing the team and I with invaluable insight and advice on how to fulfill our […]
Gabriel Marketing Group CEO Leah Nurik to Speak at D.C. Startup Week
Nurik will share insights, experience and directives on creating and fostering technology businesses that go beyond the bottom line and aim to change the human experience WHY: D.C. Startup Week is a five-day celebration of the small business and startup community in Washington, D.C., Maryland and Virginia. It educates aspiring and established founders alike on […]
Four Time Management Hacks for PR Pros
As an award-winning public relations agency, Gabriel Marketing Group (GMG) knows that time is key, and without infinite time we need to be able to juggle multiple projects, clients and work without missing a beat. So, how do you manage six different accounts with multiple deadlines, press releases (that aren’t going to write themselves) and […]
Beyond the Kudos: Why Being Named in the 2017 “Best Places to Work” List Means so Much
When I mentally process Gabriel Marketing Group’s inclusion in the Washington Business Journal’s 2017 “Best Places to Work,” I am, quite honestly, humbled. We have strived to build a mission-focused business that creates opportunities for disruptive tech companies to make an impact around the world. In our pursuit of that mission, we have held to […]