The Power of Third-Party Validation: Why Industry Awards Matter
Standing out from the crowd is more challenging than ever in today’s fast-paced and highly competitive business landscape. While companies invest heavily in marketing, branding, and customer engagement, there’s one element that can significantly enhance credibility and reputation—third-party validation through industry awards. Why Awards Matter in PR Strategy Industry awards are more than just a […]
Is a Forbes Council Membership Worth It?
When budgets are tight and every marketing dollar needs to prove its worth, is a Forbes Council membership a strategic move—or just an expensive badge of honor? The short answer: It depends on how you use it. If you expect instant leads and skyrocketing sales from a single byline, you’ll be disappointed. But if you’re […]
Why Contributed Articles Are More Important Than Ever
The newsroom workforce in the U.S. has been gutted. Between 2008 and 2020, newsroom employment dropped by 26%, with newspaper newsrooms taking the hardest hit—losing a staggering 57% of their workforce, according to Pew Research Center. Fewer journalists mean fewer in-depth stories, and news outlets are scrambling to fill the gaps. That’s where contributed articles […]
The Fractional CMO: The Secret Weapon for Businesses When Budgets Are Tight
Marketing is the engine that drives growth, but for many businesses, hiring a full-time Chief Marketing Officer (CMO) simply isn’t feasible—especially when budgets are tight. The solution? A Fractional CMO who provides executive-level marketing expertise on a part-time or contract basis, ensuring that companies can maintain a strategic approach to marketing without the financial burden […]
Rethinking the Role of Press Releases in Today’s Media Landscape
Press releases have long been a cornerstone of corporate communication, offering a structured way to share company news. But as the media landscape evolves, their role is shifting. While press releases still have value, they are no longer the primary driver of media coverage. Instead, companies need to think more strategically about how they engage […]
Thought Leadership Is the New Demand Gen—Here’s Why
What’s fueling market dominance today? It’s not just media coverage or ad spend—it’s trust, credibility, and visibility. Investors, customers, and analysts are all paying attention to the leaders who shape the conversation. The companies winning in today’s economy are setting the agenda. Are you? Attention Is the New Currency In a world overflowing with information, […]
GMG Wins Three 2024 MarCom Awards for Excellence in Writing
We’re excited to announce we’ve won three 2024 MarCom Awards for writing client articles and successfully securing their publication! These three wins highlight our commitment to creating thought leadership that helps our clients truly stand out. As AI becomes widely adopted, there’s no replacing original, high-quality content – it’s the real game-changer for brand impact, […]
Pivoting Your PR Strategy for Today’s Digital Age
Take a deep dive into how PR must evolve amidst declining traditional media influence and rising digital consumption. Over the last few years, the media landscape has undergone a seismic shift primarily driven by rapid technological advancements and changing consumer behaviors. Traditional public relations (PR) is being redefined in this new era, and it’s compelling […]
GMG Launches New Website and Services Packaging
Today, we launched our new website. It has been in the works for a while, but, as so many of you know, the cobbler’s kids don’t get new shoes, we don’t often drink our own champagne…and I’m sure there is another metaphor about dog food, but I digress. The agency world is busy, busy, busy. […]
GMG and GridPoint Selected as Finalist in PR News’ Platinum Awards
We’re thrilled to announce GMG and our client GridPoint have been jointly selected as a finalist in PR News’ Platinum Awards, in the Sustainability Campaign of the Year category. We’re recognized for our one-year PR program of media relations, analyst relations, speaking engagements and industry awards that dramatically increased GridPoint’s share of voice in media […]