At GMG, we love emerging technology. Throughout our history as an organization, we’ve nurtured our passion for innovating, disrupting and defining new market products and solutions that positively impact industry, economy and humanity. So, the idea of leveraging AI actually excites us, unlike some organizations that believe it spells doom and gloom for the marketing and PR industry. Artificial Intelligence can help marketers become more efficient and expand an already high-caliber ability to drive more qualified leads. At GMG, we see this evolution as an improved potential to exceed KPIs and strategically position our clients for even more rapid growth. How AI and other emerging tools integrate with human expertise and experience is a new frontier for everyone, including marketing and PR professionals. The question becomes then, where does AI functionality end and the value of the human touch begin?

To answer that question, we took OpenAI’s ChatGPT for a spin. So what earth-shattering insight did we discover? Read below to find out. 

Here’s the EXACT transcript:

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Hey OpenAI. Nice to meet you.

Hello there! I am Assistant, a large language model trained by OpenAI. It is nice to meet you too! Is there anything I can help you with today?

Tell me the difference between B2C and B2B go-to-market marketing strategies.

B2C (business-to-consumer) and B2B (business-to-business) are two different types of go-to-market marketing strategies that are used by organizations to reach and engage their target customers.

B2C marketing is focused on directly reaching and engaging individual consumers through various channels, such as social media, email marketing, and advertising. The goal of B2C marketing is to create a personal connection with consumers and drive conversions by appealing to their emotions and personal needs.

B2B marketing, on the other hand, is focused on directly reaching and engaging other businesses through various channels, such as trade shows, networking events, and targeted advertising. The goal of B2B marketing is to establish relationships and partnerships with other businesses, and to provide solutions to their specific needs and challenges.

Overall, the main difference between B2C and B2B marketing is the type of customer they are targeting and the type of relationship they are trying to establish. B2C marketing is focused on individual consumers, while B2B marketing is focused on other businesses.

That’s fascinating. Can OpenAI help both B2B and B2C organizations generate more leads?

Yes, OpenAI’s large language model can help both B2B and B2C organizations generate more leads by providing natural language generation and understanding capabilities. This can help organizations better understand their customers’ needs and preferences, and create more engaging and personalized content that can drive more conversions. Additionally, OpenAI’s model can help organizations automate tedious tasks, such as data entry and customer support, freeing up time and resources to focus on generating leads.

In addition, OpenAI’s language models can be used to analyze large amounts of data to identify patterns and trends. This information can be used to develop more effective marketing strategies and target potential customers more effectively.

Overall, OpenAI’s language models can be a valuable tool for B2B and B2C organizations looking to generate more leads and improve their marketing efforts.

Wow! Neat-o! What about understanding the highly challenging nature of human buying patterns? Can OpenAI discern the complex maze of challenges that a business might be facing when they need more leads?

While OpenAI’s language models are very powerful and can be used for a wide range of tasks, they are not designed to understand the highly complex nature of human buying patterns. OpenAI’s language models are trained on large amounts of text data, which allows them to generate human-like text and perform other language-related tasks. However, they are not able to understand complex human behaviors such as buying patterns.

To understand complex human buying patterns, businesses would need to analyze data from a variety of sources, such as customer surveys, sales data, and market research. This analysis would typically be done by humans, using specialized tools and techniques. While OpenAI’s language models could potentially be used to assist with this analysis, they would not be able to do it on their own.

It is unlikely that OpenAI’s large language model could replace a longstanding PR and marketing agency that has extensive expertise and a high-caliber team. While the model has natural language understanding capabilities that can help businesses create personalized campaigns and generate leads, it does not have the same level of expertise and knowledge as a team of experienced professionals. Additionally, the model’s abilities are limited by its training data and current knowledge, so it may not be able to provide solutions for unique or highly complex challenges that a business might be facing. It is important for businesses to carefully consider their needs and goals when deciding whether to use a PR and marketing agency or a large language model to help generate leads.

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Well, there you have it. Yes, ChatGPT and OpenAI are mind-blowing tools and will be incredibly helpful in a busy, dynamic world for organizations of all sizes. And, it will help generate leads. However, it lacks the dynamism of human-based decision-making to formulate true interactions that drive sales for your business. As indicated here by OpenAI, it’s simply a resource for data. Your business still needs to analyze that data, understand it and strategize how to actually use it to empower your marketing. That’s where GMG comes in. While we leverage every technology at our disposal to get leads into your funnel, we will still rely on tried and true, quantifiable methods based on years of earned human experience and know-how.  Coupling our expertise with the amazing data-gathering capabilities of AI will create amazing opportunities for your business. 

In a sense, AI is nothing new. It opens more possibilities to expedite our work and improves our ability to create even better results for our clients.

If you want to get in touch to see how we can leverage AI for your marketing and PR needs, you can speak with an actual human or feel free to use our chatbot function. What? You didn’t think we were already using AI? Of course we are — we like to stay ahead of the curve.