Category: Blog

Mythbusters: PR Edition – Hint: It’s Not Like TV

Posted on

06/01/2015

by

Michiko Morales

My introduction to PR came from Samantha Jones. Her job was certainly fabulous – going to parties, meeting celebrities, wearing expensive (and revealing) clothes and drinking cosmos. Of course, PR isn’t always like this. Mostly. There are plenty of myths about PR out there

Reputation Management: Tips for Keeping Clients Squeaky Clean

Posted on

05/26/2015

by

Michiko Morales

A company’s public reputation has a direct impact on its bottom line. When the BP oil spill occurred in the Gulf of Mexico in 2010, the company was hit with an unbelievable amount of negative press, resulting in irreparable damage to the BP brand.

Marketing Takeaways from Summer Blockbusters

Posted on

05/18/2015

by

Michiko Morales

It’s my favorite time of year – summer blockbuster movie season. I should be ashamed of how much I spend on movie tickets, popcorn and kiddie pool-sized sodas during Hollywood’s High Holy Season. The sum could probably put my non-existent children through a cushy

To the Class of 2015: 3 Must-Dos for Getting Hired Right Away

Posted on

05/11/2015

by

Michiko Morales

A couple of weeks ago, I received a Facebook message from an old colleague of mine asking if we are hiring. He was recommending his former intern for a junior-level position. I immediately messaged him back that we are hiring and said I wanted

Three of Mom’s Greatest Lessons

Posted on

05/07/2015

by

Michiko Morales

As the age-old saying goes, “Momma always knows best!” Fast-forward a few years and, looking back now as an adult, it’s funny just how true this statement is. From the lessons taught in our early elementary years to the “how to do your own

3 Tips for Turning Photos into a Social Media Goldmine

Posted on

05/04/2015

by

Michiko Morales

We’ve all heard it before, “A picture’s worth a thousand words.” As true as these words were years ago, they take on a new – and perhaps more literal and potentially even more important – meaning in the digital age. Photo sharing has become

The Unwritten Art of a Compelling Brand Story

Posted on

04/27/2015

by

Michiko Morales

I can still remember the first “big girl” book I ever received – Beverly Cleary’s Ramona Quimby, Age 8. That little book sparked a lifelong fascination with stories, stories that I’m still eager to absorb today as both a reader and a consumer. A

Check Mate: 6 Tips to Help You Cross More Off Your To-do List

Posted on

04/20/2015

by

Gabriel Marketing Group

You might not have heard of it, but the Zeigarnik effect is a phenomenon that all of us have experienced and one that drives our desire to cross things off our to-do lists. It describes how people become fixated on an open task until

Building Relationships with Reporters & Influencers via Social Media

Posted on

04/14/2015

by

Michiko Morales

People are constantly checking their social feeds – whether Instagram, Twitter, Snapchat or Facebook – to communicate with friends or share new pictures and funny quotes. As a technology PR company, we use social media to not only promote our clients and ourselves, but

Take a Breath – It’s Just Work!

Posted on

04/10/2015

by

Michiko Morales

We’ve all been there. It’s 5 p.m. on a Friday night, and you’re busting your hump to meet a deadline – or coordinating with a client to make sure that they meet the deadline – and you feel like the world is crashing down