Category: Blog

Posted on

05/07/2015

by

Michiko Morales

As the age-old saying goes, “Momma always knows best!” Fast-forward a few years and, looking back now as an adult, it’s funny just how true this statement is. From the lessons taught in our early elementary years to the “how to do your own

Posted on

05/04/2015

by

Michiko Morales

We’ve all heard it before, “A picture’s worth a thousand words.” As true as these words were years ago, they take on a new – and perhaps more literal and potentially even more important – meaning in the digital age. Photo sharing has become

Posted on

04/27/2015

by

Michiko Morales

I can still remember the first “big girl” book I ever received – Beverly Cleary’s Ramona Quimby, Age 8. That little book sparked a lifelong fascination with stories, stories that I’m still eager to absorb today as both a reader and a consumer. A

Posted on

04/20/2015

by

Gabriel Marketing Group

You might not have heard of it, but the Zeigarnik effect is a phenomenon that all of us have experienced and one that drives our desire to cross things off our to-do lists. It describes how people become fixated on an open task until

Posted on

04/14/2015

by

Michiko Morales

People are constantly checking their social feeds – whether Instagram, Twitter, Snapchat or Facebook – to communicate with friends or share new pictures and funny quotes. As a technology PR company, we use social media to not only promote our clients and ourselves, but

Posted on

04/10/2015

by

Michiko Morales

We’ve all been there. It’s 5 p.m. on a Friday night, and you’re busting your hump to meet a deadline – or coordinating with a client to make sure that they meet the deadline – and you feel like the world is crashing down

Posted on

04/03/2015

by

Gabriel Marketing Group

I recently heard an interview with an entrepreneur who was pulling in a six-figure profit every month. This guy was making money in his sleep. He hadn’t finished college, didn’t come from money and, from what I knew, was never a Jeopardy champ (which

Posted on

03/26/2015

by

Michiko Morales

As spring starts to thaw us out from record-breaking winter temps, we think of renewal. Of gardens in bloom. Of what’s next. Or if you’re in PR, ways to liven up your spring media pitching schedule. Luckily, there are some pitches that you can

Posted on

03/19/2015

by

Michiko Morales

Heading up a high-growth tech company comes with a unique set of challenges. Identifying and hiring a new PR/marketing firm ranks near the top of that list – after product and service innovation, of course. This single choice could be make or break for

Posted on

03/16/2015

by

Michiko Morales

From social media intelligence to the Internet of Things, innovation in data science is helping companies across all industries personalize services, provide real-time insights and gain a competitive advantage. Even The White House got into the action, appointing its first ever Chief Data Scientist