Category: Blog

Are You for Gender Equality? Ban These Words from Your Vocabulary

Posted on

03/11/2015

by

Michiko Morales

While most Americans — men, boys, women and girls — would never classify themselves as misogynistic or purveyors of injustice and inequality between the sexes, it remains quite clear that our society is plagued by silent prejudice against women. This is easily observable in

A Growing Agency’s Biggest Challenge: Scaling Project Management

Posted on

03/03/2015

by

Michiko Morales

We’ve been lucky at Gabriel Marketing Group (GMG). We’ve grown quickly and steadily, year over year. To be clear, I don’t say that to brag about our success – a lack of humility is a sure fire “jinx” in my worldview, where superstition and

Super Bowl Commercials: Puppies, Coca Cola and Marketing Trends

Posted on

02/02/2015

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Michiko Morales

As another Super Bowl comes and goes, and Americans spend their day celebrating (or crying over) another win for the Patriots, marketers and PR buffs alike are discussing more important things than that last Seahawks play (which clearly should have gone to Lynch for

Collaboration: A Trending Topic for Success in 2015

Posted on

01/29/2015

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Michiko Morales

Strong companies are successful because of a) people they have working together toward unified goals and b) how those people work together to reach said goals. Effective communication and teamwork is absolutely essential to running a prosperous company, and collaboration seems to be the

Four Tips for Effectively Using LinkedIn as a Marketing Tool

Posted on

01/13/2015

by

Michiko Morales

According to a report by Hubspot, 43% of marketers found customers through LinkedIn in 2013. Even more surprising, was the finding that LinkedIn has the highest visitor-to-lead conversion rate out of any social media sites. With LinkedIn growing (at an approximate rate of two

Now Usually We Don’t Do This, But…

Posted on

12/09/2014

by

Gabriel Marketing Group

Here at Gabriel Marketing Group, we’re not typically ones to brag. But as recent events would have it, we’re finding modesty a little more difficult than usual. That’s why we’re taking this opportunity not only to give ourselves a pat on the back, but

Tech Innovation in the Nation’s Capital

Posted on

11/20/2014

by

Michiko Morales

Washington, D.C. is becoming a hotbed for innovation. And as a technology marketing company in the Nation’s Capital, the GMG team had the privilege of hanging out with creators of some of the coolest up-and-coming products on the market at last week’s Product Hunt

We are Women, Hear us Roar!

Posted on

11/19/2014

by

Michiko Morales

Who run the world? Girls. And today marks the launch of a global movement to celebrate, empower, and support female entrepreneurs worldwide – Women’s Entrepreneurship Day. An unparalleled leader in female entrepreneurism every year from 2014 and beyond, Women’s Entrepreneurship Day stars as a

Giving Kids’ Entrepreneurism a Kick Start

Posted on

10/29/2014

by

Michiko Morales

Children’s books are always a great way to teach little ones important life lessons. Whether it’s a lesson in sharing, standing up for what you believe in, or being a good friend, we all have our favorites from childhood. But what about the book

The Importance of Mobility in the Face of Crisis

Posted on

08/28/2014

by

Michiko Morales

If you have been paying attention to the news as of late, you may have noticed that August has produced quite a number of significant and jaw-dropping stories. From Malaysian flight MH17, to earthquakes in California, to a deadly Ebola outbreak in parts of