Category: Blog

The Best B2B PR Strategies for a Successful New Year

Posted on

12/01/2022

by

Michiko Morales

Want to give your media relations strategy a boost in 2023? As 2022 comes to a close, B2B PR teams are reconsidering their strategies to ensure a prosperous new year. Capturing audience attention and improving brand awareness are always top priorities for public relations

GMG Wins Nine Industry Awards for Excellence in Marketing and PR

Posted on

11/08/2022

by

Gabriel Marketing Group

We’re excited to announce nine new industry recognitions – five 2022 MarCom Awards and four 2022 dotCOMM Awards – for our writing, graphic and web design, and media relations on behalf of our clients! Our five Marcom Awards and four dotCOMM Awards represent our

GMG Makes Donations to Four Nonprofit Groups, Giving Back to Its Community During the Holiday Season

Posted on

12/22/2021

by

Gabriel Marketing Group

We’re excited to announce that we’ve made holiday donations to four community organizations on behalf of our clients! Nominated by GMG team members, who shared personal stories of charitable impacts, the four nonprofits are: St. Jude Children’s Research Hospital: A pediatric treatment and research

How a Pillar Page Can Increase Your Web Traffic and Generate More Leads

Posted on

12/14/2021

by

Michiko Morales

Just about everyone gets the idea of SEO at this point. You just slap some related keywords in your web copy and when someone searches for a topic related to your business you show up on the ol’ Google page. Right? Wrong. Unfortunately, it’s

GMG Wins Seven of the Top Prizes at the 2021 MarCom Awards

Posted on

11/15/2021

by

Gabriel Marketing Group

GMG has been awarded seven of the top prizes at the 2021 MarCom Awards, an annual international awards program that recognizes excellence in marketing and communication! The three Platinum and four Gold 2021 MarCom Awards are important testaments to our team’s strategic, client-centric content

GMG’s Award-Winning Team Welcomes Industry Veteran Amy Wick as SVP of Operations

Posted on

10/19/2021

by

Gabriel Marketing Group

We’re excited to welcome Amy Wick to our growing team! As senior vice president of operations, in her role, Amy will direct, coordinate and oversee all GMG operations activities and ensure the development and implementation of sustainable operations to meet our organization’s growth strategy.

Should Bounce Rate Still Be a Marketing KPI?

Posted on

10/01/2021

by

Michiko Morales

If you’re a B2B company, should bounce rates be considered one of your marketing KPIs? The simple answer is no, it should not be. But before we explain why, let’s first consider what bounces and sessions mean to one another. Bounces vs. Sessions Website

The Quest for Authenticity in an Age of Distrust

Posted on

09/27/2021

by

Michiko Morales

The world may seem like it’s in chaos – that’s because, well, it is. Whether it’s social, economic or political, strife in nearly every aspect of life feels like it’s at a critical mass. Over just the past decade, we’ve gone through unprecedented turmoil

When Marketing and Sales Align, Everyone Wins

Posted on

09/24/2021

by

Michiko Morales

Have you ever driven a car out of alignment? It’s not a fun ride. You’re constantly pulling the steering wheel to one side and then overcorrecting just to stay in a straight line toward your destination. The constant tension eventually wears your tires out,

Want to Speed Up Your Sales Cycle? Try an Integrated PR/Marketing Strategy

Posted on

09/20/2021

by

Michiko Morales

Peanut butter and jelly. Pancakes and syrup. Gin and tonic. Some iconic duos are so inextricably linked that you rarely acknowledge the parts, only the sum. It’s just a fact of life that some things are simply better together. PR and Marketing are no