Category: Blog

Why Mission-driven Organizations Have Better Customer Loyalty Rates and More Predictable Revenue Streams

Posted on

04/01/2020

by

Michiko Morales

At the foundation of any organization are the dual goals of turning a profit and keeping its customers happy and coming back for more. Often those goals butt heads, forcing C-suite decision-makers to make compromises. While showing quarter after quarter in the black appeals

Tips for Communicating During the Coronavirus Crisis

Posted on

03/26/2020

by

Michiko Morales

It’s been a fast-moving and uncertain couple of weeks as we all navigate a new normal due to the coronavirus pandemic. As technology companies adjust to the nationwide shutdown, the importance of having a clear, strategic public relations strategy in place is now paramount.

Why High-growth Tech Companies Need a High-powered Tech PR Strategy

Posted on

03/24/2020

by

Michael Tebo

High-growth tech companies move fast. They’re changing how we talk to each other and watch TV shows. They’re making it easier for companies to transport products, find employees and modernize their IT infrastructures and business processes. And they’re inventing entirely new ways of doing

Tech PR Trends that Will Dominate the Industry in 2020 and Beyond

Posted on

02/10/2020

by

Michiko Morales

The world of tech PR is constantly evolving, and it is extremely important to stay up to date on the latest trends. And while some tech PR trends seem to fall to the wayside (hello expensive media and analyst tours), others continue to stand

Must-Know Public Relations Strategies for Your Big Press Moment

Posted on

10/04/2019

by

Michael Tebo

Whether you like it or not, if you’re running a business, you will be placed in the media spotlight. Not only that – don’t you want to be a part of the buzz? Regardless of your reason for making headlines, you need to be

Guide for New Tech PR Pros: Making the Most of Professional Development Events

Posted on

09/03/2019

by

Gabriel Marketing Group

Congrats! You graduated, landed your first job and are fast on your way to becoming a full-fledged member of the public relations industry. After you settle into #agencylife, you might be wondering how to keep bettering yourself and your skillset in the field –

GMG’s Digital Ad Team Takes Home a 2019 Communicator Award for Its Capango Campaign

Posted on

08/15/2019

by

Gabriel Marketing Group

It’s awards season for marketing and public relations firms, and we are happy to be celebrating often and early here at GMG. Over the past two and a half years, we have grown our digital advertising group exponentially and executed some stellar campaigns that

Q&A: Best Practices for Aligning Tech PR and Tech Marketing to Maximize Sales and Awareness Efforts

Posted on

08/05/2019

by

Gabriel Marketing Group

Marketing can be hard. Driving consensus across your organization on the right, mission-focused message is no easy feat. Unfortunately, many B2B technology organizations struggle to agree on compelling, clear and consistent messaging that speaks to all influencer audiences – from employees to prospects to

Gabriel Marketing Group Receives Two ACQ5 Global Awards Three Years in a Row

Posted on

07/17/2019

by

Gabriel Marketing Group

Gabriel Marketing Group continues to receive global recognition for exceptional leadership and excellence in marketing and PR as it experiences rapid growth MCLEAN, Va. July 17, 2019 — Gabriel Marketing Group (GMG), the industry’s leading technology marketing and public relations agency for disruptive high-growth

Gabriel Marketing Group Honored as Bronze Stevie® Award Winner at 2019 American Business Awards®

Posted on

05/14/2019

by

Gabriel Marketing Group

Leading technology marketing and PR agency wins “PR Campaign of the Year” in the public affairs category for Neal Simon for U.S. Senate’s “People Over Politics” campaign in Maryland MCLEAN, Va. – May 13, 2019 – Gabriel Marketing Group (GMG), the industry’s leading technology