Category: Blog

A Tech PR Firm’s Crisis Management Survival Guide

Posted on

04/29/2019

by

Michiko Morales

911, what is your emergency? A crisis can hit any company at any time. In fact, according to a recent PWC survey, 65 percent of CEOs surveyed experienced at least one crisis in the past three years, while half had gone through two or

How Technology Marketing Agencies Build Leads, Traffic and Rank with Digital Ads

Posted on

04/15/2019

by

Michiko Morales

Google went ahead and sold 32.6 billion dollars in digital ad sales last year. As a PR and technology marketing agency, we are unsurprised. Google’s advertising platform continues to help us drive our clients new leads, product sales, more traffic and better SEO results.

Why Your Tech Company’s PR Program Can’t Afford to Ignore Pop Culture

Posted on

04/02/2019

by

Gabriel Marketing Group

You probably woke up this morning to an alarm from your phone or smart device. You might have started your day browsing a news app, listening to a podcast or jamming to new music on Spotify. You probably did all of this while catching

How Tech PR Firms Increase Brand Awareness with Targeted Trade Coverage

Posted on

03/15/2019

by

Michael Tebo

“I want to be in The New York Times!” If I had a dollar for every time a CEO made this declaration during a kickoff meeting, I’d probably be in Jamaica right now. But I digress… It’s natural for clients to want to command

Change Course with a Mission-Based Public Relations Strategy

Posted on

03/01/2019

by

Michiko Morales

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise

Podcasts in Public Relations Strategy: Effective or Overhyped?

Posted on

02/15/2019

by

Michiko Morales

Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask

4 Hottest Consumer Trends Quietly Reshaping Marketing and PR for Tech Companies

Posted on

02/06/2019

by

Michiko Morales

“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine

Beyond the Kudos: Why Being Named in the 2017 “Best Places to Work” List Means so Much

Posted on

05/10/2017

by

Michiko Morales

When I mentally process Gabriel Marketing Group’s inclusion in the Washington Business Journal’s 2017 “Best Places to Work,” I am, quite honestly, humbled. We have strived to build a mission-focused business that creates opportunities for disruptive tech companies to make an impact around the

The Difference Between Public Relations and Marketing, and Why Your Tech Startup Needs Both

Posted on

03/10/2017

by

Michiko Morales

So, you’ve developed a brand new idea, established a team, rented out an office space and impressed a couple of customers with your innovation! A small idea that you might have had on the back of a napkin at a late night happy hour

On the Ground: Ireland and Technology Innovation from Dublin to Galway

Posted on

03/07/2017

by

Michiko Morales

Fáilte! That’s “welcome” in Irish. And, on a trip to the Emerald Isle, you will most definitely feel welcomed, whether your visit be for business or pleasure. I recently visited Ireland to explore diversification and expansion and see what the Emerald Isle might hold