Category: Blog

Change Course with a Mission-Based Public Relations Strategy

Posted on

03/01/2019

by

Michiko Morales

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise

Podcasts in Public Relations Strategy: Effective or Overhyped?

Posted on

02/15/2019

by

Michiko Morales

Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask

4 Hottest Consumer Trends Quietly Reshaping Marketing and PR for Tech Companies

Posted on

02/06/2019

by

Michiko Morales

“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine

Beyond the Kudos: Why Being Named in the 2017 “Best Places to Work” List Means so Much

Posted on

05/10/2017

by

Michiko Morales

When I mentally process Gabriel Marketing Group’s inclusion in the Washington Business Journal’s 2017 “Best Places to Work,” I am, quite honestly, humbled. We have strived to build a mission-focused business that creates opportunities for disruptive tech companies to make an impact around the

The Difference Between Public Relations and Marketing, and Why Your Tech Startup Needs Both

Posted on

03/10/2017

by

Michiko Morales

So, you’ve developed a brand new idea, established a team, rented out an office space and impressed a couple of customers with your innovation! A small idea that you might have had on the back of a napkin at a late night happy hour

On the Ground: Ireland and Technology Innovation from Dublin to Galway

Posted on

03/07/2017

by

Michiko Morales

Fáilte! That’s “welcome” in Irish. And, on a trip to the Emerald Isle, you will most definitely feel welcomed, whether your visit be for business or pleasure. I recently visited Ireland to explore diversification and expansion and see what the Emerald Isle might hold

Top 4 Tips to Branding Your Tech Startup

Posted on

03/03/2017

by

Michiko Morales

A Brand Connects Personality According to the brand strategist Scott Talgo, “a brand that captures your mind gains behavior and a brand that captures your heart gains commitment.” The sentiment still rings true today, regardless of industry. Here at Gabriel Marketing Group, we develop

Gabriel Marketing Group is Now a HubSpot Gold Certified Agency Partner

Posted on

02/21/2017

by

Gabriel Marketing Group

What do the leading inbound marketing and sales platform and the leading technology marketing and public relations agency for disruptive companies have in common? They’re partners! Today, Gabriel Marketing Group (GMG) is proud to announce that we have been named a Gold Certified Agency

New Year’s Resolutions: 4 Ways to Transform Your Marketing and PR Strategy in 2017

Posted on

01/12/2017

by

Michiko Morales

It’s 2017! We’ve made it through an interesting year of highs, lows and everything in between. Now it’s time to hit the ground running with new and creative content, ideas and strategy. What can you do to improve your marketing and PR strategies for

The Benefits of Networking in Your Business Development Efforts

Posted on

01/09/2017

by

Michiko Morales

During my time working at Gabriel Marketing Group, a technology marketing firm located in Tysons Corner, Va., I’ve had the privilege of working with some of the most innovative technology companies to date and helped them achieve their brand positioning, strategic messaging development and day-to-day