Category: Blog

How the Internet of Things Is Causing A Marketing Evolution

Posted on

03/24/2016

by

Michiko Morales

The Internet of Things (IoT) is spreading across the globe, and it’s moving quickly. But many people are still trying to figure out one question, what exactly is it? Trends and innovation in technology seem to move faster than light itself – and light

8 Tips for Successful Media Interviews

Posted on

03/21/2016

by

Michiko Morales

Media interviews can be nerve-wracking. But did you know that the fear of public speaking, Glossophobia, is America’s No.1 phobia? Most surprisingly, it’s ranked higher than a fear of death or spiders, which are ranked No. 2 and No. 3, respectively. I’ve experienced it

The Millennials Are Coming! 5 Ways to Attract Millennials to Your Content Marketing

Posted on

03/10/2016

by

Gabriel Marketing Group

How do we define the Millennial generation? For Generation Y, also known as Millennials, the delineations can vary, but most researchers go by the years between 1980 to the early 2000s, meaning they range from ages 18 to 35. There are about 80 million

4 Must-watch Trends in Technology & Their Impact on Our Lives

Posted on

03/08/2016

by

Michiko Morales

Technology is a wonderful thing. In the past 25 years, technology has changed so much that most children today cannot even identify a VCR. Not to knock VCRs, but I, along with the majority of humans, prefer online video streaming like Netflix or Hulu

3 Powerful Tips to Engage Millennials on Social Media

Posted on

02/25/2016

by

Michiko Morales

As a Millennial working at a tech PR agency, it’s been exciting to watch social media grow up with me. In middle school, when I taught myself how to code while building my first Myspace page with flashing graphics and an embedded playlist, I

How To Grow Your Business Through an Integrated Marketing and Public Relations Strategy

Posted on

02/19/2016

by

Michiko Morales

When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often

4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon

Posted on

02/09/2016

by

Michiko Morales

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.

How to Boost Social Media Ad Conversions on Facebook

Posted on

02/04/2016

by

Michiko Morales

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though

Choosing PR as a Career Path

Posted on

01/29/2016

by

Michiko Morales

It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety

Working Parents’ Guide to Maximizing Free Time

Posted on

01/27/2016

by

Michiko Morales

Did you know Americans work more than workers in any other industrialized country? Born and raised in Japan, I was taught to believe that the Japanese worked the longest hours, but that is not the case anymore. The fact is, Americans work the longest