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3 Powerful Tips to Engage Millennials on Social Media

Posted on

02/25/2016

by

Michiko Morales

As a Millennial working at a tech PR agency, it’s been exciting to watch social media grow up with me. In middle school, when I taught myself how to code while building my first Myspace page with flashing graphics and an embedded playlist, I

Posted on

02/19/2016

by

Michiko Morales

When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often

Posted on

02/09/2016

by

Michiko Morales

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.

Posted on

02/04/2016

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Michiko Morales

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though

Posted on

01/29/2016

by

Michiko Morales

It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety

Posted on

01/27/2016

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Michiko Morales

Did you know Americans work more than workers in any other industrialized country? Born and raised in Japan, I was taught to believe that the Japanese worked the longest hours, but that is not the case anymore. The fact is, Americans work the longest

Posted on

01/21/2016

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Michiko Morales

In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day

Posted on

01/14/2016

by

Michael Tebo

Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re

Posted on

01/11/2016

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Michiko Morales

Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are

Posted on

11/11/2015

by

Michiko Morales

The “Gig Economy,” or the on-demand “sharing” economy, provides so many new ways for consumers to obtain the services they need, while creating even more opportunities for entrepreneurial spirits. Companies like Uber, Online Owls and Handy have embraced this new age of service and

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