The First 20 Minutes: 6 Tips for Communicating When a Crisis Hits

Posted on

01/14/2016

by

Michael Tebo

Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re

Posted on

01/11/2016

by

Michiko Morales

Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are

Posted on

11/11/2015

by

Michiko Morales

The “Gig Economy,” or the on-demand “sharing” economy, provides so many new ways for consumers to obtain the services they need, while creating even more opportunities for entrepreneurial spirits. Companies like Uber, Online Owls and Handy have embraced this new age of service and

Posted on

10/23/2015

by

Michiko Morales

There’s no crash course on preparing for the real world after college (might I add, there should be). It’s pretty much trial by fire – you’re either ready or you’re not. If you would have asked me months ago – right after I graduated

Posted on

10/16/2015

by

Gabriel Marketing Group

Owning a small business or helming a startup venture often means juggling more tasks and responsibilities than you bargained for. As a boutique integrated communications firm working with numerous high-growth business clients on a daily basis, we see those struggles time and time again.

Posted on

10/09/2015

by

Michiko Morales

If you’re anything like me (and I can’t help that I’m so popular), you know the significance of October 3rd. It’s a celebration of all that is good and fetch in this world: Mean Girls. But there’s another holiday on October 3rd that’s worthy

Posted on

10/01/2015

by

Gabriel Marketing Group

Collaboration is a hot topic among managers and business owners alike these days. From the rise of social intranets to an increase in workspaces designed specifically with collaboration in mind, the quest for a more integrated and teamwork-driven workforce is at the forefront of

Posted on

09/24/2015

by

Michiko Morales

I’m a self-proclaimed #wordnerd. As a marketing communications professional, my days are built with words – crafting them into award-winning web content, drafting complex white papers and writing engaging eBooks and case studies. And editing, oh the editing – self-editing, editing others’ work and

Posted on

09/15/2015

by

Michiko Morales

For the second installment of our “Influencer Interview” series, I couldn’t think of a better person than my long-time friend, Natasha Crundwell, who heads up People Going Global (PGG), a D.C.-based consulting firm that specializes in cross-cultural communication and building understanding in the global

Posted on

09/09/2015

by

Michiko Morales

Today, the average person logs 1.72 hours per day on social media networks; that’s about 628 hours per year, and the numbers are only increasing. Whether people use social media for news, entertainment or to merely pass time, it is becoming the perfect medium

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