Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise about
Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask ourselves:
“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine interactions.
Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes hungry.
How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends. The
You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the brand’s
