When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often than
Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign. A
Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though a
It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety of
Did you know Americans work more than workers in any other industrialized country? Born and raised in Japan, I was taught to believe that the Japanese worked the longest hours, but that is not the case anymore. The fact is, Americans work the longest hours,
In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day PR.
