The Oscars may come around only once a year for film’s biggest stars, but the media chatter in the days and weeks following the Oscars can be especially telling for the rest of us–especially PR professionals. What PR lessons can we take away from

Here at GMG, we work with emerging technology companies on a regular basis, and having immersed ourselves in the tech startup world long ago, we’re well acquainted with Kickstarter, the startup that helps other startups raise funds for their ideas. Kickstarter is a platform

Happy Valentine’s Day to all you lovers and friends out there–whether you’re single, blissfully in love, or somewhere in between, this is a day dedicated to showing the love. And as marketers, we pride ourselves in being Valentine’s Day aficionados because, while we might

Are you familiar with foodstagramming? You know, when people at restaurants snap photographs of food–be it an artfully arranged stack of macaroons or an especially well-plated entrée–and upload the pics to Facebook, Twitter, or Instagram? Even if you didn’t know the term, most people

Have you seen Microsoft’s new commercial? Dubbed “Child of the 90s,” it is especially worth the minute and a half of viewing time if you, like me, were in fact a child of the 90s. The opening text flashes on the screen: “You might

Super Bowl viewer or not, you’ve probably heard about the 35-minute power outage (and subsequent game delay) that occurred at the start of the second half of the game last night. While much of the chatter speculated on whether or not Beyonce’s performance literally

Anna Burns Welker, the wife of the New England Patriots’ wide receiver Wes Welker, recently lashed out at Ray Lewis via Facebook after the Pats fell to Baltimore in the AFC Championship on January 20. Though she later apologized, news websites quickly coined her

While most of us grow up and grow out of the sibling rivalry phase, there can still be some situations well into adulthood that pit us against each other – or at the very least create areas of conflict. I was thinking about this

Along with countless fellow social media managers and tech junkies around the globe, I was glued to my computer screen (more so than usual) this past Tuesday afternoon at 1pm EST, waiting with bated breath for Facebook’s latest big announcement. Zuckerberg, in his typical

While many consumers have spent the first two weeks of January getting re-acclimated after holiday time off, exchanging gifts and taking the first steps to deal with their added holiday weight, businesses have been solidifying their budgets, confirming revenue targets and making sure everyone