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Blast from the Past Marketing: Is it Effective?

Posted on

02/06/2013

by

Gabriel Marketing Group

Have you seen Microsoft’s new commercial? Dubbed “Child of the 90s,” it is especially worth the minute and a half of viewing time if you, like me, were in fact a child of the 90s. The opening text flashes on the screen: “You might

Posted on

02/04/2013

by

Gabriel Marketing Group

Super Bowl viewer or not, you’ve probably heard about the 35-minute power outage (and subsequent game delay) that occurred at the start of the second half of the game last night. While much of the chatter speculated on whether or not Beyonce’s performance literally

Posted on

01/30/2013

by

Gabriel Marketing Group

Anna Burns Welker, the wife of the New England Patriots’ wide receiver Wes Welker, recently lashed out at Ray Lewis via Facebook after the Pats fell to Baltimore in the AFC Championship on January 20. Though she later apologized, news websites quickly coined her

Posted on

01/24/2013

by

Gabriel Marketing Group

While most of us grow up and grow out of the sibling rivalry phase, there can still be some situations well into adulthood that pit us against each other – or at the very least create areas of conflict. I was thinking about this

Posted on

01/18/2013

by

Gabriel Marketing Group

Along with countless fellow social media managers and tech junkies around the globe, I was glued to my computer screen (more so than usual) this past Tuesday afternoon at 1pm EST, waiting with bated breath for Facebook’s latest big announcement. Zuckerberg, in his typical

Posted on

01/16/2013

by

Gabriel Marketing Group

While many consumers have spent the first two weeks of January getting re-acclimated after holiday time off, exchanging gifts and taking the first steps to deal with their added holiday weight, businesses have been solidifying their budgets, confirming revenue targets and making sure everyone

Posted on

01/14/2013

by

Gabriel Marketing Group

In marketing, it’s not always about creating “THE” next big idea. Recycling a very good approach – as long as you tweak said idea so it’s appropriate for your product, service, or campaign, is perfectly acceptable. Brands do it all the time – but

Posted on

01/10/2013

by

Gabriel Marketing Group

Love it, hate it, or never tried it, the McRib is back.  As of December 17, 2012, this cult favorite was back on the McDonald’s menu much to the delight of its devoted fans, and to the fascination of those who just don’t understand the obsession.

Posted on

01/04/2013

by

Gabriel Marketing Group

There was no shortage of amazing, horrible, and amazingly horrible memes in 2012. With countless new memes popping up everyday, and even entire social networks and sites devoted to collecting and sharing these Internet gems (Reddit and Buzzfeed, for example), it’s hard to imagine

Posted on

11/30/2012

by

Gabriel Marketing Group

We’ve all been there. As a hotbed for startups, technology, innovation, and entrepreneurs, there is no shortage of networking events to attend in DC. However, as many a young professional will lament, a fair amount of these events take the form of networking breakfasts.

From the Blog

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Rise of the “Gig Economy”

The “Gig Economy,” or the on-demand “sharing” economy, provides so many new ways for consumers to obtain the services they need, while creating even more opportunities for entrepreneurial spirits. Companies like Uber, Online Owls and Handy have embraced this new age of service and are

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What My First “Real-World” Job Has Taught Me

There’s no crash course on preparing for the real world after college (might I add, there should be). It’s pretty much trial by fire – you’re either ready or you’re not. If you would have asked me months ago – right after I graduated college

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