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“Copycat” vs. Smart Marketing

Posted on

01/14/2013

by

Gabriel Marketing Group

In marketing, it’s not always about creating “THE” next big idea. Recycling a very good approach – as long as you tweak said idea so it’s appropriate for your product, service, or campaign, is perfectly acceptable. Brands do it all the time – but

Posted on

01/10/2013

by

Gabriel Marketing Group

Love it, hate it, or never tried it, the McRib is back.  As of December 17, 2012, this cult favorite was back on the McDonald’s menu much to the delight of its devoted fans, and to the fascination of those who just don’t understand the obsession.

Posted on

01/04/2013

by

Gabriel Marketing Group

There was no shortage of amazing, horrible, and amazingly horrible memes in 2012. With countless new memes popping up everyday, and even entire social networks and sites devoted to collecting and sharing these Internet gems (Reddit and Buzzfeed, for example), it’s hard to imagine

Posted on

11/30/2012

by

Gabriel Marketing Group

We’ve all been there. As a hotbed for startups, technology, innovation, and entrepreneurs, there is no shortage of networking events to attend in DC. However, as many a young professional will lament, a fair amount of these events take the form of networking breakfasts.

Posted on

09/23/2012

by

Michiko Morales

College students across the nation are gearing up to return to their respective universities. At the same time, high school seniors are also beginning the grueling process of applying to college, as schools begin to release applications for next fall. Earlier this month, Forbes

Posted on

08/15/2012

by

Gabriel Marketing Group

As a mom-to-be, I have had a whole new world opened up to me recently. One that I had heard existed, but until now I had no real reason – or need – to explore. Yes, I’m talking about the world of pregnancy marketing.

Posted on

08/09/2012

by

Gabriel Marketing Group

One thing I’ve learned this summer is that time flies. It seems like just yesterday I was beginning my first day as an intern here at Gabriel Marketing Group (GMG). Over the course of the last three months, I’ve picked up a few lessons

Posted on

07/31/2012

by

Gabriel Marketing Group

Whether or not you get into all the hype surrounding the 2012 Summer Olympics now underway in London, unless you’re made of stone, you have to appreciate the stories about triumph and perseverance, and the huge smiles on the faces of these athletes as

Posted on

07/12/2012

by

Gabriel Marketing Group

I bring you this blog post in the hopes of a temporary ceasefire in an epic battle that has been raging for over 30 years. Both sides are passionate about what they believe in, and are as similar as they are different. Yes, you

Posted on

07/06/2012

by

Gabriel Marketing Group

The aftermath of last Friday night’s intense storm left residents of DC, Maryland and Virginia in a state of utter chaos this week.  With more than 1,200,000 residents left without power, many A/C deprived locals turned to social media to voice their irritations. Using

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