A major part of our job as tech PR practitioners is knowing our clients’ businesses and products inside and out. The time we put in learning about our clients often leads to true friendships. You can’t spend long days (and the occasional night) working with
You’re driven. This could be your first or your twenty-first tech gig. Maybe you’re a founder, a CEO, a CTO or the next unicorn. Like most business leaders or entrepreneurs, you’ve visited the trenches, probably been down and out, stressed about the next payroll run
When we were kids, summer was the best time of the year: School was out, you got to go to camp, hang out with your friends and, best of all, no homework! While summer doesn’t have quite the same appeal as adults, it’s still a
One of the most challenging aspects of running a company is hiring and retaining great employees. So how do organizations around the globe do it? For any business large or small, keeping A+ players for the long haul all boils down to corporate culture. Your
If it were possible to do something for free that would ultimately give you substantial return, wouldn’t you invest time into it? With more than 665 million daily active users on Facebook and over 500 million registered users on Twitter, companies can’t afford to ignore
Journalists and PR professionals go together like peas and carrots (thanks, Forrest) – or at least we should. After all, without the media, where would public relations pros be? And conversely, journalists would have to do a bit more legwork without a little PR push now
