If you’re having trouble breaking through to that next level of media coverage, surveys are an excellent way to generate media coverage. By gathering data on a specific topic, trend or issue, you can use that data to create compelling stories that can capture the
As a mission-driven marketing and PR agency, we remain steadfast in our work to impact the world positively. You could say, it’s a way of life here at GMG. As the seemingly insurmountable challenge of climate change and its impact on humanity grows, we continue
I never had a great relationship with goals and goal-setting. Throughout my career, leading various teams at adidas and now here at GMG, I realized that dislike was due to a lack of defining a purpose. And, rather than setting arbitrary targets, I realized it
Over the course of my career, working within public relations and marketing agencies large and small, I’ve been lucky to be a part of many creative and successful campaigns — including a long tenure on the client side. From launching new brands and products and
During times of transition or challenging times with profitability, it may be tempting for businesses to cut back on their public relations (PR) efforts to save costs. However, there are several reasons why this may not be a wise decision. PR is an essential aspect
We’re excited to announce our selection by Expertise.com to its 2023 list of Best PR Firms and Best Marketing Consultants in the greater Washington, D.C. area! The twin recognitions are GMG’s fifth year in a row for Expertise.com’s top honors. With our foundational expertise in technology and our
