We’re excited to welcome Amy Wick to our growing team! As senior vice president of operations, in her role, Amy will direct, coordinate and oversee all GMG operations activities and ensure the development and implementation of sustainable operations to meet our organization’s growth strategy. She
If you’re a B2B company, should bounce rates be considered one of your marketing KPIs? The simple answer is no, it should not be. But before we explain why, let’s first consider what bounces and sessions mean to one another. Bounces vs. Sessions Website bounces
The world may seem like it’s in chaos – that’s because, well, it is. Whether it’s social, economic or political, strife in nearly every aspect of life feels like it’s at a critical mass. Over just the past decade, we’ve gone through unprecedented turmoil that’s
Have you ever driven a car out of alignment? It’s not a fun ride. You’re constantly pulling the steering wheel to one side and then overcorrecting just to stay in a straight line toward your destination. The constant tension eventually wears your tires out, causes
Peanut butter and jelly. Pancakes and syrup. Gin and tonic. Some iconic duos are so inextricably linked that you rarely acknowledge the parts, only the sum. It’s just a fact of life that some things are simply better together. PR and Marketing are no different.
Are you spending a large percentage of your marketing budget on digital advertising but you just aren’t generating the ROI and deals your organization needs? For many organizations with this challenge, the answer is simply that they aren’t following a few very important steps. These
