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A Tech PR Firm’s Crisis Management Survival Guide

Posted on

04/29/2019

by

Michiko Morales

911, what is your emergency? A crisis can hit any company at any time. In fact, according to a recent PWC survey, 65 percent of CEOs surveyed experienced at least one crisis in the past three years, while half had gone through two or

Posted on

04/15/2019

by

Michiko Morales

Google went ahead and sold 32.6 billion dollars in digital ad sales last year. As a PR and technology marketing agency, we are unsurprised. Google’s advertising platform continues to help us drive our clients new leads, product sales, more traffic and better SEO results.

Posted on

04/02/2019

by

Gabriel Marketing Group

You probably woke up this morning to an alarm from your phone or smart device. You might have started your day browsing a news app, listening to a podcast or jamming to new music on Spotify. You probably did all of this while catching

Posted on

03/15/2019

by

Michael Tebo

“I want to be in The New York Times!” If I had a dollar for every time a CEO made this declaration during a kickoff meeting, I’d probably be in Jamaica right now. But I digress… It’s natural for clients to want to command

Posted on

03/01/2019

by

Michiko Morales

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise

Posted on

02/15/2019

by

Michiko Morales

Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask

Posted on

02/06/2019

by

Michiko Morales

“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine

Posted on

01/18/2019

by

Gabriel Marketing Group

Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes

Posted on

12/03/2018

by

Gabriel Marketing Group

How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends.

Posted on

04/12/2018

by

Michiko Morales

You’ve got a whiz-bang product that will shake up the market. You’ve got a new round of funding to keep the lights on and the company growing. You’ve got a great executive team and talented employees. Now all you need is to establish the

From the Blog

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GMG Wins Two Top Prizes at the 2021 dotCOMM Awards

GMG has been awarded two of the top prizes at the 2021 dotCOMM Awards, an annual international awards program that recognizes excellent use of web and digital technology tools in marketing!  The twin dotCOMM Awards wins are important testaments to our team’s creativity and results-driven

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“Should We Be Using Facebook to Generate B2B Leads?”

Our B2B clients ask us often about whether they should be using Facebook for their digital advertising and marketing. Your technology business does not need Facebook. There, we said it. Unless you’re aiming to make your grandma proud of the organization you’ve built and turn

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GMG Wins Nine 2021 Communicator Awards

GMG has been awarded nine of the top prizes at the 2021 Communicator Awards, an international creative awards program! Our four Gold Awards of Excellence and five Silver Awards of Distinction recognize our feature writing, web and branded content, media relations and strategic communications on behalf

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GMG Wins Eight Hermes Creative Awards

We’re excited to announce we’ve won eight of the top prizes at the 2021 Hermes Creative Awards!  The four Platinum Hermes Creative Awards and four Gold awards recognize our work on behalf of our clients over the past year in writing, content marketing, growth marketing, digital

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