Tag: communications

How the Internet of Things Is Causing A Marketing Evolution

Posted on

03/24/2016

by

Michiko Morales

The Internet of Things (IoT) is spreading across the globe, and it’s moving quickly. But many people are still trying to figure out one question, what exactly is it? Trends and innovation in technology seem to move faster than light itself – and light

8 Tips for Successful Media Interviews

Posted on

03/21/2016

by

Michiko Morales

Media interviews can be nerve-wracking. But did you know that the fear of public speaking, Glossophobia, is America’s No.1 phobia? Most surprisingly, it’s ranked higher than a fear of death or spiders, which are ranked No. 2 and No. 3, respectively. I’ve experienced it

Stand Out from the Crowd: 3 Rules for Building Better Relationships with Journalists

Posted on

01/21/2016

by

Michiko Morales

In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day

Kick Off 2016 with the Right PR Tools in Your Back Pocket

Posted on

01/11/2016

by

Michiko Morales

Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are