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Tag: marketing

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How To Grow Your Business Through an Integrated Marketing and Public Relations Strategy

Posted on

02/19/2016

by

Michiko Morales

When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often
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4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon

Posted on

02/09/2016

by

Michiko Morales

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.
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Choosing PR as a Career Path

Posted on

01/29/2016

by

Michiko Morales

It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety
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Working Parents’ Guide to Maximizing Free Time

Posted on

01/27/2016

by

Michiko Morales

Did you know Americans work more than workers in any other industrialized country? Born and raised in Japan, I was taught to believe that the Japanese worked the longest hours, but that is not the case anymore. The fact is, Americans work the longest
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Top 4 Reasons You Need Social Media in Your Marcom Campaign

Posted on

06/29/2015

by

Gabriel Marketing Group

If it were possible to do something for free that would ultimately give you substantial return, wouldn’t you invest time into it? With more than 665 million daily active users on Facebook and over 500 million registered users on Twitter, companies can’t afford to
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Maintaining Media Relationships: The Foundation of Effective PR

Posted on

06/22/2015

by

Michiko Morales

Journalists and PR professionals go together like peas and carrots (thanks, Forrest) – or at least we should. After all, without the media, where would public relations pros be? And conversely, journalists would have to do a bit more legwork without a little PR push
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Mythbusters: PR Edition – Hint: It’s Not Like TV

Posted on

06/01/2015

by

Michiko Morales

My introduction to PR came from Samantha Jones. Her job was certainly fabulous – going to parties, meeting celebrities, wearing expensive (and revealing) clothes and drinking cosmos. Of course, PR isn’t always like this. Mostly. There are plenty of myths about PR out there
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Marketing Takeaways from Summer Blockbusters

Posted on

05/18/2015

by

Michiko Morales

It’s my favorite time of year – summer blockbuster movie season. I should be ashamed of how much I spend on movie tickets, popcorn and kiddie pool-sized sodas during Hollywood’s High Holy Season. The sum could probably put my non-existent children through a cushy
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The Unwritten Art of a Compelling Brand Story

Posted on

04/27/2015

by

Michiko Morales

I can still remember the first “big girl” book I ever received – Beverly Cleary’s Ramona Quimby, Age 8. That little book sparked a lifelong fascination with stories, stories that I’m still eager to absorb today as both a reader and a consumer. A
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5 Crucial Points to Consider Before Hiring a PR/Marketing Firm

Posted on

03/19/2015

by

Michiko Morales

Heading up a high-growth tech company comes with a unique set of challenges. Identifying and hiring a new PR/marketing firm ranks near the top of that list – after product and service innovation, of course. This single choice could be make or break for
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