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Tag: pr strategy

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Why Communicating Your Why is So Important

Posted on

05/21/2020

by

Michiko Morales

Companies working in the tech industry know they rock – whether it’s a hot startup with an entirely new way of solving a persistent problem or a well-established company providing innovative tech products to a multitude of industries. But sometimes, that what-gets-you-out-of-bed-every-morning mission can
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GMG Takes the Gold at the 2020 Communicator Awards

Posted on

05/19/2020

by

Gabriel Marketing Group

GMG has been awarded the top prize at the 2020 Communicator Awards! We took the top honor in the “B2B Integrated Campaign” category for our digital advertising, digital marketing and PR campaign for User1st, a provider of advanced software solutions for digital accessibility. Selected
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Why Thought Leadership Should Be a Top Priority in Your PR Strategy

Posted on

05/12/2020

by

Michael Tebo

Thought leaders are top authorities in their field. The go-to experts for insight on breaking news, new developments and industry trends, thought leaders are valued for their independence, experience and opinion. By providing advice and helpful tips, they are able to motivate, move the
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Why Mission-driven Organizations Have Better Customer Loyalty Rates and More Predictable Revenue Streams

Posted on

04/01/2020

by

Michiko Morales

At the foundation of any organization are the dual goals of turning a profit and keeping its customers happy and coming back for more. Often those goals butt heads, forcing C-suite decision-makers to make compromises. While showing quarter after quarter in the black appeals
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Tips for Communicating During the Coronavirus Crisis

Posted on

03/26/2020

by

Michiko Morales

It’s been a fast-moving and uncertain couple of weeks as we all navigate a new normal due to the coronavirus pandemic. As technology companies adjust to the nationwide shutdown, the importance of having a clear, strategic public relations strategy in place is now paramount.
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Why High-growth Tech Companies Need a High-powered Tech PR Strategy

Posted on

03/24/2020

by

Michael Tebo

High-growth tech companies move fast. They’re changing how we talk to each other and watch TV shows. They’re making it easier for companies to transport products, find employees and modernize their IT infrastructures and business processes. And they’re inventing entirely new ways of doing
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Must-Know Public Relations Strategies for Your Big Press Moment

Posted on

10/04/2019

by

Michael Tebo

Whether you like it or not, if you’re running a business, you will be placed in the media spotlight. Not only that – don’t you want to be a part of the buzz? Regardless of your reason for making headlines, you need to be
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New Year’s Resolutions: 4 Ways to Transform Your Marketing and PR Strategy in 2017

Posted on

01/12/2017

by

Michiko Morales

It’s 2017! We’ve made it through an interesting year of highs, lows and everything in between. Now it’s time to hit the ground running with new and creative content, ideas and strategy. What can you do to improve your marketing and PR strategies for
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