public relations strategy Archives | Page 2 of 2

Why Thought Leadership Should Be a Top Priority in Your PR Strategy

Posted on

05/12/2020

by

Michael Tebo

Thought leaders are top authorities in their field. The go-to experts for insight on breaking news, new developments and industry trends, thought leaders are valued for their independence, experience and opinion. By providing advice and helpful tips, they are able to motivate, move the

Technical.ly DC Features GMG Founder & CEO

Posted on

04/22/2020

by

Gabriel Marketing Group

Our CEO Leah Nurik is profiled this week at Technical.ly DC! Leah is featured in a running column called, “How I Work,” that takes a look at the tools and tips that the Washington, D.C. region’s founders and technologists use to get through the

Tips for Communicating During the Coronavirus Crisis

Posted on

03/26/2020

by

Michiko Morales

It’s been a fast-moving and uncertain couple of weeks as we all navigate a new normal due to the coronavirus pandemic. As technology companies adjust to the nationwide shutdown, the importance of having a clear, strategic public relations strategy in place is now paramount.

Why High-growth Tech Companies Need a High-powered Tech PR Strategy

Posted on

03/24/2020

by

Michael Tebo

High-growth tech companies move fast. They’re changing how we talk to each other and watch TV shows. They’re making it easier for companies to transport products, find employees and modernize their IT infrastructures and business processes. And they’re inventing entirely new ways of doing

Must-Know Public Relations Strategies for Your Big Press Moment

Posted on

10/04/2019

by

Michael Tebo

Whether you like it or not, if you’re running a business, you will be placed in the media spotlight. Not only that – don’t you want to be a part of the buzz? Regardless of your reason for making headlines, you need to be

Guide for New Tech PR Pros: Making the Most of Professional Development Events

Posted on

09/03/2019

by

Gabriel Marketing Group

Congrats! You graduated, landed your first job and are fast on your way to becoming a full-fledged member of the public relations industry. After you settle into #agencylife, you might be wondering how to keep bettering yourself and your skillset in the field –

A Tech PR Firm’s Crisis Management Survival Guide

Posted on

04/29/2019

by

Michiko Morales

911, what is your emergency? A crisis can hit any company at any time. In fact, according to a recent PWC survey, 65 percent of CEOs surveyed experienced at least one crisis in the past three years, while half had gone through two or

Change Course with a Mission-Based Public Relations Strategy

Posted on

03/01/2019

by

Michiko Morales

Every company wants to make money. You know it, I know it and customers know it. That makes it boring. If your sole, driving mission is to make money, you’re no different than any of your competitors. And with so many businesses making noise

Podcasts in Public Relations Strategy: Effective or Overhyped?

Posted on

02/15/2019

by

Michiko Morales

Nothing goes with a brutal morning commute or workout session better than a killer podcast. They create a unique sense of familiarity between the podcaster and the listener and reach 73 million Americans monthly. Yet, when it comes to tech PR strategy, we ask

4 Hottest Consumer Trends Quietly Reshaping Marketing and PR for Tech Companies

Posted on

02/06/2019

by

Michiko Morales

“Hey Alexa, can you give my tech marketing and PR a makeover?” While Alexa, Siri and friends aren’t quite that advanced, the latest consumer trends have come a long way in terms of understanding user intent, providing convenience and offering more tailored search engine

Tag: public relations strategy

Posted on

05/12/2020

by

Michael Tebo

Posted on

04/22/2020

by

Gabriel Marketing Group

Posted on

03/26/2020

by

Michiko Morales

Posted on

03/24/2020

by

Michael Tebo

Posted on

10/04/2019

by

Michael Tebo

Posted on

09/03/2019

by

Gabriel Marketing Group

Posted on

04/29/2019

by

Michiko Morales

Posted on

03/01/2019

by

Michiko Morales

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02/15/2019

by

Michiko Morales

Posted on

02/06/2019

by

Michiko Morales