public relations Archives | Page 4 of 6

Top 4 Technology PR Trends to Watch in 2018

Posted on

02/16/2018

by

Michiko Morales

Public relations has always been about developing relationships with media influencers and telling clients’ stories to the right audiences in a positive way. It still is – and recent strides in technology bolster these efforts with detailed industry, outlet and audience analytics. PR agencies

How to Survive Your First Year at a High-Tech PR Agency

Posted on

07/20/2016

by

Michiko Morales

A lot can change over the course of a year. You become a year older, a year wiser, you may gain – or hopefully lose – ten pounds, you could retire or you could graduate and begin a new job. That’s where I found

Back to the Basics: A Crash Course in Media Relations

Posted on

03/29/2016

by

Michiko Morales

As PR professionals, we’ve all been there – with mile-long to-do lists, it’s often a race against the clock to meet deadlines and get our clients noticed. But how often do we stop to reconsider the subject line of our pitch or find stand-out

8 Tips for Successful Media Interviews

Posted on

03/21/2016

by

Michiko Morales

Media interviews can be nerve-wracking. But did you know that the fear of public speaking, Glossophobia, is America’s No.1 phobia? Most surprisingly, it’s ranked higher than a fear of death or spiders, which are ranked No. 2 and No. 3, respectively. I’ve experienced it

3 Powerful Tips to Engage Millennials on Social Media

Posted on

02/25/2016

by

Michiko Morales

As a Millennial working at a tech PR agency, it’s been exciting to watch social media grow up with me. In middle school, when I taught myself how to code while building my first Myspace page with flashing graphics and an embedded playlist, I

How To Grow Your Business Through an Integrated Marketing and Public Relations Strategy

Posted on

02/19/2016

by

Michiko Morales

When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often

4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon

Posted on

02/09/2016

by

Michiko Morales

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.

How to Boost Social Media Ad Conversions on Facebook

Posted on

02/04/2016

by

Michiko Morales

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though

Choosing PR as a Career Path

Posted on

01/29/2016

by

Michiko Morales

It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety

Working Parents’ Guide to Maximizing Free Time

Posted on

01/27/2016

by

Michiko Morales

Did you know Americans work more than workers in any other industrialized country? Born and raised in Japan, I was taught to believe that the Japanese worked the longest hours, but that is not the case anymore. The fact is, Americans work the longest

Tag: public relations

Posted on

02/16/2018

by

Michiko Morales

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07/20/2016

by

Michiko Morales

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03/29/2016

by

Michiko Morales

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03/21/2016

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Michiko Morales

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02/25/2016

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Michiko Morales

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02/19/2016

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Michiko Morales

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02/09/2016

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Michiko Morales

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02/04/2016

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Michiko Morales

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01/29/2016

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Michiko Morales

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01/27/2016

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Michiko Morales