public relations Archives | Page 4 of 6

Why Communicating Your Why is So Important

Posted on

05/21/2020

by

Michiko Morales

Companies working in the tech industry know they rock – whether it’s a hot startup with an entirely new way of solving a persistent problem or a well-established company providing innovative tech products to a multitude of industries. But sometimes, that what-gets-you-out-of-bed-every-morning mission can

Why High-growth Tech Companies Need a High-powered Tech PR Strategy

Posted on

03/24/2020

by

Michael Tebo

High-growth tech companies move fast. They’re changing how we talk to each other and watch TV shows. They’re making it easier for companies to transport products, find employees and modernize their IT infrastructures and business processes. And they’re inventing entirely new ways of doing

Top 4 Technology PR Trends to Watch in 2018

Posted on

02/16/2018

by

Michiko Morales

Public relations has always been about developing relationships with media influencers and telling clients’ stories to the right audiences in a positive way. It still is – and recent strides in technology bolster these efforts with detailed industry, outlet and audience analytics. PR agencies

How to Survive Your First Year at a High-Tech PR Agency

Posted on

07/20/2016

by

Michiko Morales

A lot can change over the course of a year. You become a year older, a year wiser, you may gain – or hopefully lose – ten pounds, you could retire or you could graduate and begin a new job. That’s where I found

Back to the Basics: A Crash Course in Media Relations

Posted on

03/29/2016

by

Michiko Morales

As PR professionals, we’ve all been there – with mile-long to-do lists, it’s often a race against the clock to meet deadlines and get our clients noticed. But how often do we stop to reconsider the subject line of our pitch or find stand-out

8 Tips for Successful Media Interviews

Posted on

03/21/2016

by

Michiko Morales

Media interviews can be nerve-wracking. But did you know that the fear of public speaking, Glossophobia, is America’s No.1 phobia? Most surprisingly, it’s ranked higher than a fear of death or spiders, which are ranked No. 2 and No. 3, respectively. I’ve experienced it

3 Powerful Tips to Engage Millennials on Social Media

Posted on

02/25/2016

by

Michiko Morales

As a Millennial working at a tech PR agency, it’s been exciting to watch social media grow up with me. In middle school, when I taught myself how to code while building my first Myspace page with flashing graphics and an embedded playlist, I

How To Grow Your Business Through an Integrated Marketing and Public Relations Strategy

Posted on

02/19/2016

by

Michiko Morales

When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often

4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon

Posted on

02/09/2016

by

Michiko Morales

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.

How to Boost Social Media Ad Conversions on Facebook

Posted on

02/04/2016

by

Michiko Morales

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though

Tag: public relations

Posted on

05/21/2020

by

Michiko Morales

Posted on

03/24/2020

by

Michael Tebo

Posted on

02/16/2018

by

Michiko Morales

Posted on

07/20/2016

by

Michiko Morales

Posted on

03/29/2016

by

Michiko Morales

Posted on

03/21/2016

by

Michiko Morales

Posted on

02/25/2016

by

Michiko Morales

Posted on

02/19/2016

by

Michiko Morales

Posted on

02/09/2016

by

Michiko Morales

Posted on

02/04/2016

by

Michiko Morales