public relations Archives | Page 5 of 7

4 Ways to Create a Valentine’s Day Social Media Campaign That Will Make Them Swoon

Posted on

02/09/2016

by

Michiko Morales

Cupid has his arrow pointed high, and we’re all catching the love bug this year, including small businesses. As Valentine’s Day nears, preparations are in order – I’m not talking about a dozen roses, chocolates or candy hearts – rather your social media campaign.

How to Boost Social Media Ad Conversions on Facebook

Posted on

02/04/2016

by

Michiko Morales

Unless you’re a major automotive manufacturer, beer company or GoDaddy, chances are you can’t afford a Super Bowl ad. Every year, big brands shell out big bucks to get a highly coveted commercial spot during the most watched event in the U.S. annually. Though

Choosing PR as a Career Path

Posted on

01/29/2016

by

Michiko Morales

It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety

Working Parents’ Guide to Maximizing Free Time

Posted on

01/27/2016

by

Michiko Morales

Did you know Americans work more than workers in any other industrialized country? Born and raised in Japan, I was taught to believe that the Japanese worked the longest hours, but that is not the case anymore. The fact is, Americans work the longest

Stand Out from the Crowd: 3 Rules for Building Better Relationships with Journalists

Posted on

01/21/2016

by

Michiko Morales

In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day

The First 20 Minutes: 6 Tips for Communicating When a Crisis Hits

Posted on

01/14/2016

by

Michael Tebo

Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re

Kick Off 2016 with the Right PR Tools in Your Back Pocket

Posted on

01/11/2016

by

Michiko Morales

Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are

What My First “Real-World” Job Has Taught Me

Posted on

10/23/2015

by

Michiko Morales

There’s no crash course on preparing for the real world after college (might I add, there should be). It’s pretty much trial by fire – you’re either ready or you’re not. If you would have asked me months ago – right after I graduated

STOP! It’s Grammar Time!

Posted on

09/24/2015

by

Michiko Morales

I’m a self-proclaimed #wordnerd. As a marketing communications professional, my days are built with words – crafting them into award-winning web content, drafting complex white papers and writing engaging eBooks and case studies. And editing, oh the editing – self-editing, editing others’ work and

Can Big Data Analytics Transform Businesses?

Posted on

08/19/2015

by

Michiko Morales

Working for a technology marketing company has opened my eyes to the latest gadgets, software, startups and trends in the industry. One of the trends I have seen most often during my time here is big data analytics. Your trivia nugget for the day:

Tag: public relations

Posted on

02/09/2016

by

Michiko Morales

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02/04/2016

by

Michiko Morales

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01/29/2016

by

Michiko Morales

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01/27/2016

by

Michiko Morales

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01/21/2016

by

Michiko Morales

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01/14/2016

by

Michael Tebo

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01/11/2016

by

Michiko Morales

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10/23/2015

by

Michiko Morales

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09/24/2015

by

Michiko Morales

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08/19/2015

by

Michiko Morales