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Tag: public relations

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Stand Out from the Crowd: 3 Rules for Building Better Relationships with Journalists

Posted on

01/21/2016

by

Michiko Morales

In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day
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The First 20 Minutes: 6 Tips for Communicating When a Crisis Hits

Posted on

01/14/2016

by

Michael Tebo

Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re
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Kick Off 2016 with the Right PR Tools in Your Back Pocket

Posted on

01/11/2016

by

Michiko Morales

Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are
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What My First “Real-World” Job Has Taught Me

Posted on

10/23/2015

by

Michiko Morales

There’s no crash course on preparing for the real world after college (might I add, there should be). It’s pretty much trial by fire – you’re either ready or you’re not. If you would have asked me months ago – right after I graduated
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STOP! It’s Grammar Time!

Posted on

09/24/2015

by

Michiko Morales

I’m a self-proclaimed #wordnerd. As a marketing communications professional, my days are built with words – crafting them into award-winning web content, drafting complex white papers and writing engaging eBooks and case studies. And editing, oh the editing – self-editing, editing others’ work and
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Can Big Data Analytics Transform Businesses?

Posted on

08/19/2015

by

Michiko Morales

Working for a technology marketing company has opened my eyes to the latest gadgets, software, startups and trends in the industry. One of the trends I have seen most often during my time here is big data analytics. Your trivia nugget for the day:
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Top 4 Reasons You Need Social Media in Your Marcom Campaign

Posted on

06/29/2015

by

Gabriel Marketing Group

If it were possible to do something for free that would ultimately give you substantial return, wouldn’t you invest time into it? With more than 665 million daily active users on Facebook and over 500 million registered users on Twitter, companies can’t afford to
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Maintaining Media Relationships: The Foundation of Effective PR

Posted on

06/22/2015

by

Michiko Morales

Journalists and PR professionals go together like peas and carrots (thanks, Forrest) – or at least we should. After all, without the media, where would public relations pros be? And conversely, journalists would have to do a bit more legwork without a little PR push
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Five Must-Read Tips for Avoiding Brand Gaffes in the Social Age

Posted on

06/15/2015

by

Michiko Morales

Twenty minutes.  That’s how long it takes a story to break in today’s ever-connected world. With Twitter, Facebook, Instagram and the Internet at large, what used to be a two- to three-hour delay before a story hit is now down to the length of
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Mythbusters: PR Edition – Hint: It’s Not Like TV

Posted on

06/01/2015

by

Michiko Morales

My introduction to PR came from Samantha Jones. Her job was certainly fabulous – going to parties, meeting celebrities, wearing expensive (and revealing) clothes and drinking cosmos. Of course, PR isn’t always like this. Mostly. There are plenty of myths about PR out there
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