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Tag: tech marketing

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How a Pillar Page Can Increase Your Web Traffic and Generate More Leads 

Posted on

12/14/2021

by

Michiko Morales

Just about everyone gets the idea of SEO at this point. You just slap some related keywords in your web copy and when someone searches for a topic related to your business you show up on the ol’ Google page. Right? Wrong. Unfortunately, it’s
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Should Bounce Rate Still Be a Marketing KPI?

Posted on

10/01/2021

by

Michiko Morales

If you’re a B2B company, should bounce rates be considered one of your marketing KPIs? The simple answer is no, it should not be.  But before we explain why, let’s first consider what bounces and sessions mean to one another.  Bounces vs. Sessions Website
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The Quest for Authenticity in an Age of Distrust

Posted on

09/27/2021

by

Michiko Morales

The world may seem like it’s in chaos – that’s because, well, it is. Whether it’s social, economic or political, strife in nearly every aspect of life feels like it’s at a critical mass. Over just the past decade, we’ve gone through unprecedented turmoil
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When Marketing and Sales Align, Everyone Wins

Posted on

09/24/2021

by

Michiko Morales

Have you ever driven a car out of alignment? It’s not a fun ride. You’re constantly pulling the steering wheel to one side and then overcorrecting just to stay in a straight line toward your destination. The constant tension eventually wears your tires out,
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Want to Speed Up Your Sales Cycle? Try an Integrated PR/Marketing Strategy

Posted on

09/20/2021

by

Michiko Morales

Peanut butter and jelly. Pancakes and syrup. Gin and tonic. Some iconic duos are so inextricably linked that you rarely acknowledge the parts, only the sum. It’s just a fact of life that some things are simply better together. PR and Marketing are no
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Why Your Advertising Isn’t Working And What To Do About It

Posted on

09/13/2021

by

Michiko Morales

Are you spending a large percentage of your marketing budget on digital advertising but you just aren’t generating the ROI and deals your organization needs? For many organizations with this challenge, the answer is simply that they aren’t following a few very important steps.
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GMG CEO Leah Nurik to Present at Digital Summit Washington, D.C. 2021 on Sept. 10, 2021

Posted on

09/03/2021

by

Gabriel Marketing Group

On Fri., Sept. 10, at Digital Summit Washington, D.C. 2021, GMG CEO Leah Nurik will present, “Telling Authentic Stories in an Age of Distrust,” a 30-minute, TED-style talk that will reveal the keys to rebuilding trust and conveying authenticity in marketing communications. As fake
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GMG Wins Two Top Prizes at the 2021 dotCOMM Awards

Posted on

08/11/2021

by

Gabriel Marketing Group

GMG has been awarded two of the top prizes at the 2021 dotCOMM Awards, an annual international awards program that recognizes excellent use of web and digital technology tools in marketing!  The twin dotCOMM Awards wins are important testaments to our team’s creativity and
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“Should We Be Using Facebook to Generate B2B Leads?”

Posted on

07/26/2021

by

Michiko Morales

Our B2B clients ask us often about whether they should be using Facebook for their digital advertising and marketing. Your technology business does not need Facebook. There, we said it. Unless you’re aiming to make your grandma proud of the organization you’ve built and
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GMG PR Team Honored as Technology Agency Team of the Year by Ragan and PR Daily

Posted on

06/01/2021

by

Gabriel Marketing Group

We’re excited to announce that GMG’s PR team has been honored as one of Ragan and PR Daily’s Communicators of the Year! Selected as an honoree in the Agency Team of the Year: Technology – Publicity Campaign category, the award recognizes our year-long strategic media relations
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