Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes
How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends.
Studies have shown that half of all ventures fail within five years for reasons that have nothing to do with the quality of the product they’re selling. Usually the cause is tied to a lack of operational funding, including the marketing budget. Yet shoveling
If a picture is worth 1,000 words, a video is worth many times more than that. And when used creatively in marketing, a video is also worth big bucks. Digital consumption trends have shifted heavily toward video over the past six years. According to
