During the COVID-19 pandemic, every business is being challenged. But digital marketing and advertising can be leveraged to increase efficiency and continue filling the sales pipeline while ensuring a solid return on investment. During this difficult time, there are several things tech companies need
Long gone are the days of waking up every morning and waiting for the local newspaper to arrive at your doorstep. Today, you wake up, grab your cell phone, open Twitter and read your first piece of news before you even leave the comfort
GMG has won two 2020 ACQ5 Global Awards from ACQ magazine! For the fourth year in a row, GMG was named U.S. Boutique Technology Communications Firm of the Year, and our founder and CEO, Leah Nurik, was named the U.S. Marketing Executive of the
Companies working in the tech industry know they rock – whether it’s a hot startup with an entirely new way of solving a persistent problem or a well-established company providing innovative tech products to a multitude of industries. But sometimes, that what-gets-you-out-of-bed-every-morning mission can
GMG has been awarded the top prize at the 2020 Communicator Awards! We took the top honor in the “B2B Integrated Campaign” category for our digital advertising, digital marketing and PR campaign for User1st, a provider of advanced software solutions for digital accessibility. Selected
Budgets matter. It matters when you spend your dinner budget just as much as it does your annual marketing and PR budget. Spend that budget in the wrong place and you’ll leave with a bad taste in your mouth. Or worse – someone goes
How important is data privacy to a tech firm? A recent Gallup survey shows a large increase in concern about invasion of privacy while using Facebook, and the information privacy topic continues to dominate search volume interest in the U.S., according to Google Trends.
Studies have shown that half of all ventures fail within five years for reasons that have nothing to do with the quality of the product they’re selling. Usually the cause is tied to a lack of operational funding, including the marketing budget. Yet shoveling
If a picture is worth 1,000 words, a video is worth many times more than that. And when used creatively in marketing, a video is also worth big bucks. Digital consumption trends have shifted heavily toward video over the past six years. According to
