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Tag: tech PR

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How To Grow Your Business Through an Integrated Marketing and Public Relations Strategy

Posted on

02/19/2016

by

Michiko Morales

When it comes to growing a business, many organizations look to either a marketing or public relations strategy to help reach the right audience. The overall goal of both efforts is to increase brand awareness that results in quickly growing your business. More often
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Choosing PR as a Career Path

Posted on

01/29/2016

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Michiko Morales

It wasn’t so long ago that I started my career as a public relations professional. To be honest, it feels like yesterday that I walked into this office, full of confidence for my interview. Public Relations is a great career path for a variety
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Stand Out from the Crowd: 3 Rules for Building Better Relationships with Journalists

Posted on

01/21/2016

by

Michiko Morales

In 1971 Edward Bernays, the father of public relations said, “Public relations, effectively used, helps validate an underlying principle of our society–competition in the market place of ideas and things.” Fast forward 35 years, and that same philosophy still holds true in modern day
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The First 20 Minutes: 6 Tips for Communicating When a Crisis Hits

Posted on

01/14/2016

by

Michael Tebo

Picture this: A user of your new on-demand service just posted a story to her blog about a terrible experience, and major media outlets are now reporting on the story. Someone discovered your app is inadvertently making users’ private information public, and now they’re
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Kick Off 2016 with the Right PR Tools in Your Back Pocket

Posted on

01/11/2016

by

Michiko Morales

Let’s face it – as PR professionals, there just aren’t enough hours in the day to cross off every item on our growing to-do lists. Even when falling into a routine and thinking we have a good handle on our workloads, our jobs are
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Tech Innovation in the Nation’s Capital

Posted on

11/20/2014

by

Michiko Morales

Washington, D.C. is becoming a hotbed for innovation. And as a technology marketing company in the Nation’s Capital, the GMG team had the privilege of hanging out with creators of some of the coolest up-and-coming products on the market at last week’s Product Hunt
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Small Business Solutions for The Small Business

Posted on

07/15/2014

by

Michiko Morales

It’s truly a great time to be working in the tech PR field, with new, innovative technologies being developed on a daily basis – and the world, and its businesses, going digital. Although GMG continues to grow, we still consider ourselves part of the
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